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Karim K.
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Karim K.

Fractional CFO for Startups and Scaling Businesses

⭐⭐⭐⭐⭐ I help startups and scaling businesses gain financial clarity through hands on Fractional CFO support, practical financial planning, and clear reporting. My focus is on helping founders understand their numbers, get their financial systems in order, plan for growth, and prepare confidently for fundraising or the next stage of scale. 🎯 Skills & Expertise • Fractional CFO services for startups and SMBs • Budgeting, forecasting, and financial planning • Cash flow management and projections • Ecommerce financial metrics and unit economics • Financial systems setup and integration (Xero, Quickbooks, Unleashed, Fathom) • Business plans and financial models for fundraising • Market analysis and performance reviews • Inventory and operations finance support • Business and process audits 📌 Experience I have spent the past five years working as a fractional CFO for startups and ecommerce businesses, leading all aspects of finance and supporting founders through growth and fundraising stages. My background includes financial planning, budgeting, forecasting, and building investor ready models that align with real operational performance. I bring strong experience in ecommerce finance and operations, having previously worked as a Finance and Operations Director. I have managed inventory planning, stock control, cost of goods sold, replenishment cycles, and logistics finance. This gives me a practical understanding of how financial decisions impact day to day operations. I regularly work with FMCG, hospitality, and tech businesses that need clearer financial direction, stronger reporting, and a reliable finance partner without hiring a full time CFO. My approach is collaborative, structured, and focused on helping founders make better decisions with confidence. Previously to working with small businesses, I used to work at Pepsico for 3 years, and Procter & Gamble for 10 years. ✅ Why Work With Me • Practical fractional CFO support tailored to growing businesses • Strong experience in ecommerce finance and operations • Clear financial models and reports founders can understand • Fundraising focused planning and investor ready outputs • Hands on support across finance, strategy, and operations Keywords: fractional CFO for startups, startup CFO services, virtual CFO for small business, part time CFO services, CFO services for founders, fractional finance director, CFO for early stage startups, startup financial strategy, CFO for SaaS startups, budgeting and forecasting services, cash flow forecasting for startups, startup financial forecasting, business budget creation, rolling forecasts, cash flow management for small business, financial projections for startups, monthly cash flow reporting, financial model for fundraising, investor ready financial model, pitch deck financials, business plan financials, Xero, Unleashed, financial systems, chart of accounts setup, reporting, Fathom

🇬🇧London, United Kingdom$150/hr100% JSS5.00 (17)Since Jan 2024

Earnings and projects

MRR
$346

Last 6 months ÷ 6

World#92,633 / 412k
🇬🇧Country#1,820 / 10.7k
Revenue, last 30 days
$0

Last 6 months: $2.1k

Total earnings
$16k

Billed in all: $17k

World#155,840 / 412k
🇬🇧Country#3,658 / 10.7k
Per project
$715

$1k in the last 6 months

World#150,989 / 412k
🇬🇧Country#3,812 / 10.7k
Projects, last 6 months
2

Across 3 contracts

67% fixed33% hourly
World#88,918 / 412k
🇬🇧Country#1,969 / 10.7k
Projects in all
23

Across 25 contracts

72% fixed28% hourly
World#120,400 / 412k
🇬🇧Country#3,186 / 10.7k

Earnings, last 30 days

$17.2kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$16.8k$17.0k$17.2k$17.4kOct 8Oct 23Nov 7

Skill rankings: Top 10% in Portfolio Performance Modeling

Ranked by MRR among everyone on Upwork with the skill.

  1. 3Portfolio Performance Modeling29 freelancers · 🇬🇧 #1Top 10%
  2. #68Consumer Goods220 freelancers · 🇬🇧 #5Top 31%
  3. #76Cash Flow Modeling238 freelancers · 🇬🇧 #3Top 32%
  4. #88Payment Gateway379 freelancers · 🇬🇧 #1Top 23%
  5. #130Startup Company670 freelancers · 🇬🇧 #4Top 19%
  6. #151Business Planning & Strategy702 freelancers · 🇬🇧 #9Top 22%
  7. #222Finance1,002 freelancers · 🇬🇧 #4Top 22%
  8. #238Management Accounting981 freelancers · 🇬🇧 #5Top 24%