Arpit M.

I help early-stage B2B SaaS teams fix a stalled pipeline, hands-on: positioning, outbound, paid, SEO and AI search. Results from roles I’ve held: 100ms.live: first marketing hire, $5K to $1M+ ARR in 10 months Pazy: zero to ~$100K revenue in 7 months as fractional CMO NextBillion.ai: six API launches Colobbo (field service SaaS, Australia): +1,012% search clicks in about 90 days with zero paid spend HackerEarth: grew the developer community from 700K to 4M+ When growth stalls, it shows up in the channels first: ads that don’t convert, outbound with opens but no meetings, a website that lists features without a reason to buy now. The cause is usually upstream, in positioning or ICP. Adding budget before fixing that only burns it faster. So I start by finding the real bottleneck (acquisition, conversion or retention), tie it to a revenue metric, and then do the work myself. What I work on: Positioning, messaging and ICP: competitive research, website and sales narrative Outbound: signal-based lists, copy and sending infrastructure on Clay, Apollo, Instantly and Smartlead Paid: Google Ads and LinkedIn Ads, with tracking set up before spend Organic: SEO, content and AI search visibility (AEO/GEO) Funnel reporting: lifecycle stages and pipeline dashboards in HubSpot Good first projects: GTM and funnel audit: where pipeline is leaking and what to fix first Outbound build: ICP, lists, sequences and sending setup, ready to run SEO and AI search audit: where you rank, where competitors show up in AI answers, and the gaps Send me your site and current pipeline numbers, and I’ll tell you where I’d look first.