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Laini B.
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Laini B.

Comms & Social Media Strategist | LinkedIn | Data Analytics

Welcome! If you're looking for clarity, a stronger strategy, and increased digital visibility, you're in the right place. I’m a strategic communications consultant helping executive coaches, mission-driven organizations, and leaders build effective and sustainable marketing systems with clarity. I specialize in LinkedIn, omni-channel social media strategy, designing branded collateral, and data-informed communications planning, supporting nonprofits, social impact teams, and purpose-driven brands that want to grow their reach and engagement with intention. Most of my clients come to me when they have content (or ideas) but need a stronger strategy that connects the dots between their goals, messaging, and execution. What Sets Me Apart: 📝 Strategic + Collaborative Approach: No cookie-cutter plans here! I work alongside clients to build and refine strategies that fit their goals, capacity, and audience through ongoing support or one-and-done intensives. 📈 Built to Evolve: I focus on creating and implementing systems rather than one-off tactics that burn out after a few weeks. I utilize tools like Sprout Social, Google Analytics, and Databoxtest to measure and improve content over time. 🧩 Clear Fit, Better Results: Whether we work on an on-time project or a long-term contract, I build strong, sustainable foundations with my clients. Curious what this looks like in practice? Check out my portfolio and testimonials below. ⬇️

🇺🇸Richmond, United States$60/hr100% JSS5.00 (2)Since Jan 2024

Earnings and projects

MRR
$120

Last 6 months ÷ 6

World#129,990 / 412k
🇺🇸Country#17,787 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $720

Total earnings
$7.7k

Billed in all: $8.1k

World#217,619 / 412k
🇺🇸Country#34,629 / 62.1k
Per project
$1.9k

$240 in the last 6 months

World#78,988 / 412k
🇺🇸Country#13,264 / 62.1k
Projects, last 6 months
3
33% fixed67% hourly
World#66,479 / 412k
🇺🇸Country#8,998 / 62.1k
Projects in all
4

Across 8 contracts

25% fixed75% hourly
World#283,741 / 412k
🇺🇸Country#40,819 / 62.1k

Earnings, last 30 days

$8.1kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$7.9k$8.0k$8.1k$8.2kOct 8Oct 23Nov 7

Skill rankings: Top 26% in Strategy

Ranked by MRR among everyone on Upwork with the skill.

  1. #47Content Distribution & Promotion111 freelancers · 🇺🇸 #16Top 42%
  2. #154Content Audit463 freelancers · 🇺🇸 #31Top 33%
  3. #264Social Media Audit608 freelancers · 🇺🇸 #50Top 43%
  4. #389Strategy1,499 freelancers · 🇺🇸 #153Top 26%
  5. #393Content Calendar900 freelancers · 🇺🇸 #53Top 44%
  6. #409Digital Project Management1,123 freelancers · 🇺🇸 #43Top 36%
  7. #2,799Social Media Content8,642 freelancers · 🇺🇸 #477Top 32%
  8. #7,085Social Media Management20,041 freelancers · 🇺🇸 #638Top 35%