Laini B.
Comms & Social Media Strategist | LinkedIn | Data Analytics
Welcome! If you're looking for clarity, a stronger strategy, and increased digital visibility, you're in the right place. I’m a strategic communications consultant helping executive coaches, mission-driven organizations, and leaders build effective and sustainable marketing systems with clarity. I specialize in LinkedIn, omni-channel social media strategy, designing branded collateral, and data-informed communications planning, supporting nonprofits, social impact teams, and purpose-driven brands that want to grow their reach and engagement with intention. Most of my clients come to me when they have content (or ideas) but need a stronger strategy that connects the dots between their goals, messaging, and execution. What Sets Me Apart: 📝 Strategic + Collaborative Approach: No cookie-cutter plans here! I work alongside clients to build and refine strategies that fit their goals, capacity, and audience through ongoing support or one-and-done intensives. 📈 Built to Evolve: I focus on creating and implementing systems rather than one-off tactics that burn out after a few weeks. I utilize tools like Sprout Social, Google Analytics, and Databoxtest to measure and improve content over time. 🧩 Clear Fit, Better Results: Whether we work on an on-time project or a long-term contract, I build strong, sustainable foundations with my clients. Curious what this looks like in practice? Check out my portfolio and testimonials below. ⬇️
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $720
Billed in all: $8,066$8.1k
$240 in the last 6 months
Across 8 contracts
Earnings, last 30 days
Skill rankings: Top 26% in Strategy
Ranked by MRR among everyone on Upwork with the skill.
- #47Content Distribution & Promotion111 freelancers · 🇺🇸 #16Top 42%🇺🇸#16 of 35
- #154Content Audit463 freelancers · 🇺🇸 #31Top 33%🇺🇸#31 of 112
- #264Social Media Audit608 freelancers · 🇺🇸 #50Top 43%🇺🇸#50 of 127
- #389Strategy1,499 freelancers · 🇺🇸 #153Top 26%🇺🇸#153 of 630
- #393Content Calendar900 freelancers · 🇺🇸 #53Top 44%🇺🇸#53 of 146
- #409Digital Project Management1,123 freelancers · 🇺🇸 #43Top 36%🇺🇸#43 of 164
- #2,799Social Media Content8,642 freelancers · 🇺🇸 #477Top 32%🇺🇸#477 of 1,818
- #7,085Social Media Management20,041 freelancers · 🇺🇸 #638Top 35%🇺🇸#638 of 2,426