Liam M.

“Creative fatigue” is what bad copywriters call it when their ads were never good enough to begin with. My best ad did 15,140 purchases on $1M+ in spend. And across every brand I’ve worked with, my ads have driven $21M+ in tracked sales off cold traffic. Mostly health and supplements. I’ve run creative end to end for SPNutrition and Shiny Smile Veneers, two 8-figure Meta brands, and I watch what dies and what prints in real ad accounts every single day. (10-12 hours a day. I live and breathe this sh*t.) I’ve also written for Resilia and Seranova (both 9-figure), plus Lymphoria, Bee Balm, Goat Funded Trader and Built With Science+. My specialty: long-form natives cold traffic reads for thousands of words, and story videos people watch to the end. Anyway, enough name-dropping. Here’s the damage. -- 𝐁𝐈𝐆 𝐁𝐎𝐘 𝐑𝐄𝐒𝐔𝐋𝐓𝐒 -- 🏆 SPNutrition, 8-figure supplements • #1 ad: 15,140 purchases, $1M+ in spend • Three more giants: $772K, $643K, $440K • 49 ads past $20K, $10.7M+ in total spend 🦷 Shiny Smile Veneers, 8-figure cosmetic dental • 37 winning concepts, $2.6M in spend • Top ad $212K, and 8 more past $100K 🐝 Bee Balm: $4M+ tracked revenue, three ads at $267K, $265K and $104K 🔒 8-figure skincare brand (under NDA): $3M+ tracked revenue on Meta 📈 Goat Funded Trader: 12.69 average ROAS across 39 live ads Every number comes straight from Ads Manager. Ask, and I’ll send the screenshots. 😏 Now, most ads die. Mine included. One client put my hit rate at about 1 in 5 (it’s in his review on Upwork, so I can’t exactly hide it). BUT the 1 that hits bankrolls the whole account for months. -- 𝐖𝐇𝐀𝐓 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐒𝐀𝐘 -- "167 sales in one day, very impressive" - Roko (Lymphoria) “In the very first week, one of his ads quickly became a top spender in our account, generating over £30k in sales in the last 30 days alone. Since then, he’s consistently delivered, finding multiple winning creatives with around a 20% hit rate.” - Oliver (Luxmend) “We tried so many other ad copywriters who gave us super generic & very salesy scripts for UGC, but Liam was able to adhere to our needs with ads that didn’t feel like ads.” - Drew (Nexus Media) "This became a top spender in our account, great job!" - Petko (SPNutrition) “One of the few decent copywriters on this platform.” - Mati (2PackBag) And from a founder in my DMs: “We are currently on track to do our biggest month with your winning scripts.” -- 𝐖𝐇𝐄𝐑𝐄 𝐓𝐇𝐄 𝐖𝐈𝐍𝐍𝐄𝐑𝐒 𝐂𝐎𝐌𝐄 𝐅𝐑𝐎𝐌 -- Every man and his dog is a “creative strategist” now. A ChatGPT login, a fancy bio, and ZERO taste. If AI went down tomorrow, they’d be unemployed in a heartbeat. AI can write a hundred ads an hour. The hard part is knowing WHAT to write, and why. It starts with the big idea, and the angle your buyer actually cares about. Then a hook so cracked they can’t scroll past it. That’s the job. I read every comment under your best ads. Thousands of them. Somewhere in there is a line a customer typed at 2:12am that beats anything your copywriter has ever written. (I once read 9,691 comments for one brand. One of them became a hook that spent $471K.) I pull your winners apart line by line until I know exactly WHY they work. Then I keep the bones and give them a new skin, so one winner turns into ten. I hunt for the messenger nobody in your market has used yet. (Spoiler: it’s rarely the doctor.) I find the buyers your ads aren’t reaching yet and aim your best ad straight at them. And I don’t do the heavy lifting by hand. I’ve built my own AI system in Claude Code, loaded with every winning ad I’ve written, thousands of competitor ads, and hundreds of hours of private training from the best strategists in the game. It does the grunt work in minutes. I bring the taste. On my bigger accounts it all runs through a 20-ads-a-week engine of native ads, video scripts and statics. Every winner gets iterated until it stops scaling. And the sauce keeps coming. Every Monday I’m inside Genesis, the invite-only mastermind run by the strategists behind the biggest 8 and 9-figure DTC brands on Meta. What they teach on Monday is running in YOUR account by Tuesday. -- 𝐈𝐒 𝐓𝐇𝐈𝐒 𝐘𝐎𝐔? -- You already spend on Meta. You’ve got a product people love. But your ads have gone stale and the account’s stopped finding winners. Don’t waste your time on someone who doesn’t know what the f*ck they’re doing. They’ll serve you reheated AI slop and call it strategy. I partner with a few brands at a time. No agencies (BOO!). Send me: 1. Your brand and website 2. Your monthly Meta spend 3. The ad problem costing you the most right now As one client put it: “If you’re reading this review, just send him a message already. You won’t regret it.” - Liam P.S. Every winner above, including the 15,140 sale ad, is in one portfolio with the copy, the live Facebook links and the Ads Manager screenshots. Message me and I’ll send it over.