Sunil K.

Product Designer for SaaS & B2B | UX Audits, Design Systems, Figma

Top Rated Plus on Upwork | 100% Job Success | HubSpot Design Certified Your SaaS or B2B product is losing users and most teams don't know exactly where. I'm a UX designer specializing in conversion-focused redesigns for SaaS, B2B platforms, and enterprise web apps. Recent result: +72% conversion rate for Barbeque Nation. I don't open Figma until I understand your funnel. Every engagement starts with your analytics, your drop-off points, and your business goals — then I design the fix. That's why clients see measurable lifts, not just prettier screens. Right now I'm nearly a year into a $16K product design engagement here on Upwork. I'm built for long partnerships, not one-off screens. I lead the design. A small team at The MadBrains Technologies LLP handles build and QA behind me, so you get agency-grade research and execution with one designer accountable to you. WHAT I DELIVER UX audits — I map friction across your flows and prioritize fixes by revenue impact SaaS product redesigns — end-to-end UX/UI for web apps, dashboards, and admin panels Design systems — scalable Figma component libraries your dev team can ship from Responsive web and mobile — iOS and Android interfaces built for real user behavior Webflow and Framer development — design-to-live-site builds, so you get the working site, not just the file Shopify UX — audits, theme customization, and conversion work for e-commerce stores TOOLS Figma, FigJam, Webflow, Framer, Shopify, Adobe XD, Photoshop, Illustrator, Maze, Hotjar, Google Analytics SELECTED WORK (delivered with Mad Brains) Barbeque Nation — +72% conversion and 31K+ new visitors after a structured UX audit and redesign JustWravel — +72% conversion, bounce rate down 38.6%, 50K+ new users Tanishq — bounce rate down 47% and 45% business growth on their online selling app Kotak Life Insurance — designed the Viraasat term insurance digital experience Behno — UX audit and Shopify build for an ethical luxury fashion label MassMetric — B2B data intelligence SaaS, product and marketing site DigitalFactory24 — enterprise AI consultancy platform INDUSTRIES SaaS, B2B software, BFSI and insurance, e-commerce, travel, and consumer platforms. WHAT I DON'T DO Logos, decks, or "make it look modern" work. I take on products that already have users, traffic, or revenue to protect. I reply within 4 hours. Send me your product URL and one sentence about what isn't working, and I'll come back with an honest read on where I can move the needle.