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Sunil K.
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Sunil K.

UI/UX and CRO Designer for SaaS & B2B| | UX Audits, Product, Figma

𝐓𝐨𝐩 𝐑𝐚𝐭𝐞𝐝 𝐏𝐥𝐮𝐬 𝐨𝐧 𝐔𝐩𝐰𝐨𝐫𝐤 | 𝟏𝟎𝟎% 𝐉𝐨𝐛 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 | 𝐇𝐮𝐛𝐒𝐩𝐨𝐭 𝐃𝐞𝐬𝐢𝐠𝐧 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 I help founders, CTOs, startups, and product teams turn complex software into intuitive, conversion-focused products, combining research-driven UX, polished UI, and strategic product thinking. I specialize in SaaS and B2B product design, dashboard and web application UX, mobile apps, and Figma design systems, taking products from early MVPs to scalable, developer-ready experiences. Your SaaS or B2B product is losing users and most teams don't know exactly where. I'm specializing in conversion-focused redesigns for SaaS, B2B platforms, and enterprise web apps. Recent result: +72% conversion rate for Barbeque Nation. I don't open Figma until I understand your funnel. Every engagement starts with your analytics, your drop-off points, and your business goals then I design the fix. That's why clients see measurable lifts, not just prettier screens. Right now I'm nearly a year into a $16K product design engagement here on Upwork. I'm built for long partnerships, not one-off screens. I lead the design. A small team at The MadBrains Technologies LLP handles build and QA behind me, so you get agency-grade research and execution with one designer accountable to you. 📍SELECTED WORK (delivered with Mad Brains) ===================================== 𝐁𝐚𝐫𝐛𝐞𝐪𝐮𝐞 𝐍𝐚𝐭𝐢𝐨𝐧 - +72% conversion and 31K+ new visitors after a structured UX audit and redesign 𝐉𝐮𝐬𝐭𝐖𝐫𝐚𝐯𝐞𝐥 - +72% conversion, bounce rate down 38.6%, 50K+ new users 𝐓𝐚𝐧𝐢𝐬𝐡𝐪 - bounce rate down 47% and 45% business growth on their online selling app 𝐊𝐨𝐭𝐚𝐤 𝐋𝐢𝐟𝐞 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞 - designed the Viraasat term insurance digital experience 𝐁𝐞𝐡𝐧𝐨 - UX audit and Shopify build for an ethical luxury fashion label 𝐌𝐚𝐬𝐬𝐌𝐞𝐭𝐫𝐢𝐜 - B2B data intelligence SaaS, product and marketing site 𝐃𝐢𝐠𝐢𝐭𝐚𝐥𝐅𝐚𝐜𝐭𝐨𝐫𝐲𝟐𝟒 - enterprise AI consultancy platform WHAT I DELIVER --------------------- UX audits - I map friction across your flows and prioritize fixes by revenue impact SaaS product redesigns - end-to-end UX/UI for web apps, dashboards, and admin panels Design systems - scalable Figma component libraries your dev team can ship from Responsive web and mobile - iOS and Android interfaces built for real user behavior Webflow and Framer development - design-to-live-site builds, so you get the working site, not just the file Shopify UX - audits, theme customization, and conversion work for e-commerce stores TOOLS Figma, FigJam, Webflow, Framer, Shopify, Adobe XD, Photoshop, Illustrator, Maze, Hotjar, Google Analytics My Expertise 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐔𝐈/𝐔𝐗 ✔️SaaS & B2B SaaS Products ✔️Enterprise Applications ✔️Web Application Design ✔️Mobile App Design iOS & Android ✔️Dashboard & Admin Panel Design ✔️User Flows & Information Architecture ✔️Wireframes & Interactive Prototypes 𝐃𝐞𝐬𝐢𝐠𝐧 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 ✔️Scalable Design Systems ✔️Component Libraries ✔️Responsive Design ✔️UX Audits & Product Improvements ✔️Developer-Ready Design Handoff ✔️Consistent UI Patterns 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐞𝐥𝐢𝐯𝐞𝐫 ✔️Product Strategy & UX Thinking ✔️User-Centered Product Experiences ✔️Clean & Modern User Interfaces ✔️Conversion-Focused User Journeys ✔️Scalable Design Solutions ✔️Interactive Prototypes ✔️Developer-Ready Figma Files ✔️Clear Design Documentation & Handoff Specializations INDUSTRIES SaaS, B2B software, BFSI and insurance, e-commerce, travel, and consumer platforms. 𝐖𝐇𝐄𝐑𝐄 𝐈 𝐀𝐃𝐃 𝐓𝐇𝐄 𝐌𝐎𝐒𝐓 𝐕𝐀𝐋𝐔𝐄 - I design products with real users, real workflows, and real business goals. - My strongest work is in SaaS, B2B platforms, web applications, dashboards, mobile apps, and e-commerce, where I improve UX, simplify complex workflows, increase conversion, and create scalable design systems. - I focus on the complete product experience, from UX strategy and information architecture to high-fidelity UI, prototyping, design systems, and developer-ready handoff. - If you have an existing product that needs a better user experience or you're building a new product from the ground up, I can help turn the requirements into a clear, scalable, and polished product experience. I reply within 1-2 hours. 𝐒𝐞𝐧𝐝 𝐦𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐔𝐑𝐋 and one sentence about what isn't working, and I'll come back with an honest read on where I can move the needle. keywords: UI/UX Design, User Experience (UX), User Interface (UI), Interaction Design, Redesign, Design Thinking, Usability, Accessibility, Wireframing, Prototyping, Visual Design, Branding, Design Systems, Sketch, Figma, Adobe XD, Canva, Animation, Ad Design, Mobile App Design, Web Design, E-commerce UI/UX, SaaS UI/UX, Problem-Solving, Communication, Collaboration, Time Management, Critical Thinking, Creativity

🇮🇳Abohar, India$22/hr100% JSS5.00 (2)Since Feb 2024

Earnings and projects

MRR
$596

Last 6 months ÷ 6

World#70,498 / 412k
🇮🇳Country#7,522 / 45.9k
Revenue, last 30 days
$760

Last 6 months: $3.6k

World#51,317 / 412k
🇮🇳Country#5,430 / 45.9k
Total earnings
$22k

Billed in all: $22k

World#134,687 / 412k
🇮🇳Country#18,384 / 45.9k
Per project
$3.6k

$1.8k in the last 6 months

World#47,467 / 412k
🇮🇳Country#5,426 / 45.9k
Projects, last 6 months
2

Across 3 contracts

33% fixed67% hourly
World#88,921 / 412k
🇮🇳Country#10,198 / 45.9k
Projects in all
6

Across 8 contracts

25% fixed75% hourly
World#250,292 / 412k
🇮🇳Country#31,808 / 45.9k

Earnings, last 30 days

$22.2k+$760 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$21.0k$21.5k$22.0k$22.5kOct 8Oct 23Nov 7

Skill rankings: Top 13% in Information Architecture

Ranked by MRR among everyone on Upwork with the skill.

  1. #96Information Architecture723 freelancers · 🇮🇳 #8Top 13%
  2. #209Interaction Design1,358 freelancers · 🇮🇳 #22Top 15%
  3. #346Framer1,796 freelancers · 🇮🇳 #66Top 19%
  4. #363A/B Testing1,603 freelancers · 🇮🇳 #44Top 23%
  5. #375Usability Testing1,980 freelancers · 🇮🇳 #41Top 19%
  6. #447UX Research2,772 freelancers · 🇮🇳 #33Top 16%
  7. #579Dashboard2,955 freelancers · 🇮🇳 #71Top 20%
  8. #591Wireframing3,877 freelancers · 🇮🇳 #70Top 15%