Rutwik I.

Google Ads shows calls. Admissions sees qualified inquiries, spam, sales calls, repeat callers, insurance the facility does not accept (HMO, Medi-Cal/Medicaid, or other plans), and wrong levels of care e.g. IOP inquiries for a detox or residential program. That does not automatically mean the CTM integration is broken. But if those calls are being sent back as successful conversions, Google Ads may be learning from the wrong feedback. I set up and troubleshoot CallTrackingMetrics (CTM) integrations for behavioral health facilities and their marketing agencies. Where I step in -------------------------------------------------------------------------------------------------------------------- - Website calls appear under the wrong source: test the CTM script, dynamic number swapping, phone links, and attribution. - Qualified outcomes are missing or duplicated: check CTM rules, upload timing, and the destination conversion action. - Google Ads receives the upload but does not use the intended action for bidding: verify import status, goals, and counting settings. Relevant Behavioral Health work -------------------------------------------------------------------------------------------------------------------- At Desert Willow Wellness, I implemented CTM-to-Google Ads conversion reporting. The client reported better-qualified leads and fewer spam calls after launch. Across equal 27-day windows, the share of Google Ads calls scored 4–5 increased from 11.1% to 21.4%. Explicit spam calls were reduced by 3x. ⭐⭐⭐⭐⭐ " Rutwik provided quality work throughout our engagement. He assisted in building out our Looker Studio dashboards, handled API integrations across multiple CRMs to support full-funnel client reporting, and contributed to our BigQuery data warehouse and attribution infrastructure. He was professional, reliable, and required minimal oversight. We would recommend him for similar data and reporting projects. " - BrandNorth, A Behavioral Healthcare Marketing Agency $𝟭𝟮𝗸+ 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 over 14 months Message me with the problem you see in CTM or Google Ads, or the integration you need built.