James B.

Lifecycle Strategist | Email Flows, Campaigns, & Retention Marketing

I'm the founder and owner of Liftflow, a small, hands-on lifecycle marketing team helping B2C and B2B companies build systems that generate revenue, retention, and pipeline. When you hire Liftflow, you work directly with me. I lead the strategy and stay involved in execution, supported by a small team of 2-3 people that helps us move quickly without the layers of a traditional agency. We specialize in two areas: 🛍️ B2C RETENTION & LIFECYCLE MARKETING We help ecommerce and DTC brands turn email and SMS into a meaningful revenue channel. • Klaviyo, Shopify, Omnisend, Mailchimp, Postscript & Attentive • Lifecycle flows and automations • Campaign strategy and execution • Segmentation and customer journeys • Deliverability and list growth • Retention, repeat purchase and LTV strategy • Audits, account cleanup and optimization 📈 B2B OUTBOUND & PIPELINE GENERATION We help B2B companies build predictable outbound systems that create qualified conversations, opportunities, and pipeline. • ICP development and targeting • Apollo and Sales Navigator prospecting • Clay enrichment and automation • Prospect databases and verified decision-maker lists • Instantly and Smartlead campaign execution • Cold email strategy and sequences • Deliverability and outbound infrastructure • Lead generation and pipeline systems 🔑 HIGHLIGHTS • Founder-led strategy with hands-on execution • Small, specialized Liftflow team, not a bloated agency • 10+ years of marketing experience • Worked across 200+ brands • $40M+ generated for clients through email and lifecycle marketing • $5.2M generated for a skincare brand • $2.8M in retention revenue for a fashion brand • $3M+ in email revenue in 9 months for a sock brand • 54% YoY growth from lifecycle flows • 61% growth from automations • Built prospect databases containing thousands of verified B2B decision-makers • Outbound systems built around qualified conversations, meetings, opportunities, and pipeline For B2C, the goal is revenue, retention, and customer lifetime value. For B2B, the goal isn't opens. It's conversations, opportunities, and pipeline. Whether you need to build the system from scratch, fix what's underperforming, or scale what's already working, Liftflow can handle both the strategy and execution. Learn more at liftflow.net. I hope you'll give me a chance to chat, James Blessing