Testimony O.

Shopify CRO & Klaviyo Expert | Conversion & Revenue Optimization

Your Shopify store is getting traffic. But is it turning enough of that traffic into revenue? You can have a great product, run profitable ad campaigns, and still lose sales because of friction across the customer journey. Visitors land on your store but don't buy. Product pages get views, but few add to carts. Mobile shoppers drop off. Customers abandon checkout. And existing customers aren't generating as much repeat revenue as they could. That's where I come in. I'm Testimony, a Shopify CRO & Klaviyo specialist focused on helping DTC ecommerce brands improve conversion, increase revenue, and get more value from the traffic and customers they already have. I don't approach CRO as simply making a Shopify store "look better." I investigate why shoppers hesitate, where they drop off, what creates friction, and which opportunities are most likely to improve conversion and revenue. SHOPIFY CRO I can help you identify and optimize conversion opportunities across: • Shopify store and CRO audits • Product pages (PDP) • Landing pages • Homepage and collection pages • Mobile conversion and UX • Cart and checkout experience • Add-to-cart and purchase friction • Customer journey and conversion funnels • Trust signals, offers, messaging and CTAs • AOV, bundles, upsells and cross-sells • CRO experimentation and A/B testing KLAVIYO & LIFECYCLE OPTIMIZATION Your conversion journey doesn't end when someone leaves the store, and it doesn't end after the first purchase. I also work with Klaviyo + Shopify to improve the way ecommerce brands capture, convert, retain, and re-engage customers. This includes: • Klaviyo account and performance analysis • Email campaign strategy and execution • Welcome series • Abandoned cart flows • Browse abandonment • Post-purchase flows • Win-back and re-engagement • Customer segmentation • Personalization • Email design and copy • A/B testing • Revenue and conversion analysis • Deliverability optimization • Shopify/Klaviyo integration and customer lifecycle optimization The goal isn't to send more emails or make more website changes just for the sake of activity. The goal is to find the opportunities that can have the greatest commercial impact. HOW I APPROACH CRO I combine quantitative data with behavioral and UX analysis to understand what is actually happening. Depending on the project, I can work with: Shopify Analytics • GA4 • Microsoft Clarity • Hotjar • Heatmaps • Session Recordings • Funnel Analysis • Customer Behavior • Klaviyo Analytics My process is: Research → Audit → Diagnose → Prioritize → Optimize → Test → Measure → Iterate I look at the entire journey: Traffic → Landing Page → Product Page → Add to Cart → Cart → Checkout → Purchase → Retention This helps identify whether the biggest opportunity is on the storefront, in the buying experience, or in the lifecycle after a customer has interacted with the brand. WHAT I CAN HELP YOU SOLVE "We're getting traffic, but not enough sales." I'll investigate the customer journey and identify where potential buyers are dropping out. "Our Shopify product pages aren't converting." I'll analyze messaging, value proposition, product presentation, objections, trust, CTAs and purchase friction. "Our mobile conversion is weak." I'll look at navigation, hierarchy, usability, product discovery, CTA visibility, and mobile-specific friction. "We're losing customers at cart or checkout." I'll investigate potential friction around pricing, shipping, trust, usability, offers and the checkout experience. "Our customers aren't buying again." I'll examine the Klaviyo lifecycle, segmentation, flows, campaigns and opportunities to improve repeat purchases and retention. "Our email generates revenue, but I think it could do more." I'll analyze your Klaviyo setup, flows, campaigns, segmentation, testing and performance to identify opportunities for improvement. WHY SHOPIFY + KLAVIYO I see CRO as more than optimizing individual pages. A customer can be lost before they ever reach checkout and they can also be lost after their first purchase. That's why I look at both sides of the e-commerce journey: Shopify CRO to improve the experience that turns traffic into customers. Klaviyo optimization to help turn customer data and existing relationships into additional conversions, repeat purchases and revenue. If your Shopify store is getting traffic but you're not converting enough of it or you're leaving revenue on the table after customers enter your ecosystem I'd be happy to take a look. Send me your Shopify store URL and tell me what you're currently struggling with. I'll start by looking at the customer journey and identifying where I would investigate first.