Ivanna P.

Salesforce Consultant with over 4 years of expertise in optimizing and configuring Salesforce platforms to meet organizational needs and unique business requirements. My background includes experience as a Business Analyst, Project Manager, Marketing Cloud / Pardot Developer enhancing my ability to bridge technical solutions with core business objectives. In addition, I offer Virtual Assistant support, assisting with administrative tasks, and process organization as needed. Technical Skills: • Legacy Marketing Cloud & Marketing Cloud Growth (Next / On Core), Journey Builder, Automation Studio, Email Studio, Content/Contact Builder • Email & Campaigns: AMPscript, personalization, WhatsApp templates, Content Builder assets • Segmentation & Data Modeling: Filtered Data Extensions, custom audience targeting • Salesforce Marketing Cloud Integration: Bi-directional sync, engagement tracking, reporting • Pardot: Sync setup, automation rules, engagement programs, designed and coded HTML/CSS email templates, Developed custom Account Engagement Forms using CSS and JavaScript; • Formstack & Lead Capture: Integrated forms, automated lead creation • Lead Management: Capture, assignment, qualification, routing logic • Salesforce Configuration: Custom fields, formulas, record types, page layouts, Lightning App Builder • Automation: Flow Builder, Approval Processes, sales & marketing automation • User Management: Roles, profiles, permission sets, sharing, visibility rules • Data Handling: CSV, Data Loader, Import Wizard, data quality maintenance • Reports & Dashboards: Sales/marketing KPIs, campaign effectiveness • Integrations & Cross-Platform Tools: Facebook Ads, SalesLoft, Twilio, Mailchimp, Tableau QA & Testing; • Project Execution: User stories, flowcharts, training, Trello management. • Customizing visualization of data using Tableau software; • Integrating Salesforce with Marketing Cloud, creating diverse templates (e.g. WhatsApp, Survey), and configuring Data Extensions (filtered DE) with fields. Building and configuring Journeys and automations in Salesforce Marketing Cloud; • Engaging with customers to identify and resolve issues, ensuring Salesforce functionality aligns with customer needs; • Generating maintenance documentation for clients and conducting comprehensive training sessions for customer teams; • Integrating various third-party platforms with Salesforce, including Facebook Ads (specifically working with forms that integrate with Salesforce), SalesLoft, Twilio, Mailchimp, , Formstack, and FormAssembly etc. • Collaborating with clients to analyze and gather requirements, and documenting them, and creating flow charts using the Lucidchart app,Elements.cloud; • Collaborating and supporting project team members to design solutions, ensuring alignment between business needs and technical solutions of the project; • Preparing project estimates with stakeholders, considering project scope, objectives, and constraints, and monitoring project progress and timing, conducting testing (e.g., Modx forms, Pardot and HubSpot functionalities) Soft Skills: • Responsible • Problem solver • Effective communicator • Accurate • Attentive to details • Project management • Adaptable and reliable Virtual Assistant support Why Choose Me: • Proven Salesforce Expertise: 4+ years delivering solutions tailored to diverse organizational needs • Certified Professional: Salesforce Certified Administrator (SCA), Business Analyst, Marketing Cloud Administrator, and Platform App Builder • Versatile Support: Skilled in Salesforce projects and able to provide additional Virtual Assistant support to help streamline operations • Clear Communication: Transparent, proactive collaboration ensuring smooth project delivery