Kevin R.

Some brands need a Creative Strategist. Some need a Direct Response Copywriter. Most scaling DTC brands need someone who understands both and knows when to switch. I work both ways. If you have a strategist, I write the copy. If you have a copywriter, I handle the angles, research, and briefs. If you need someone to own the full creative engine, I do that too. I specialize in cold traffic for DTC ecommerce. That means VOC research, competitor analysis, avatar mapping, angle development, and briefs your editors can execute without hand-holding, and the copy itself when you need it. Advertorials, listicles, UGC scripts, mini-VSLs, landing pages, full funnel copy, etc. I can diagnose why an angle won or died, decide what to iterate, scale, or kill, build the next test, and write it…from the strategy to the asset your media buyer runs. I learned this way of working from Kevin Wagner, the lead copywriter behind Tai Lopez's 8-figure funnels. I've written cold traffic copy for: - LiveGood (9-figure supplement brand) - Fit Body Boot Camp (Chino Hills) - US/EU Agencies managing $250K+ monthly Meta ad spend ❌ What I won't do: run your media buying, write SEO blog posts, or craft cute brand voice taglines. If you need someone who treats creative strategy and copywriting as one discipline and delivers work your team can actually use, send me a message. Tell me what you're selling, where you're running ads, and what's not converting. I'll tell you if I can help. Kevin :) --------------------------------------------------------------------------------------------------------------------- FAQ --------------------------------------------------------------------------------------------------------------------- What niches do you work with? ✅ Beauty - dark spot treatments, anti-aging creams, eczema, hair repair, skin irritation, wrinkles, etc. ✅ Health & Wellness - women's supplements, weight loss, menopause & hormonal support, ED, prostate health, blood pressure, GLP-1, etc. ✅. Pet - joint supplements, gut health, accessories, etc. ✅ Home & Orthopedic - water/air filtration, posture correction, barefoot footwear, medical shapewear, etc. ✅. Kitchen accessories and other DTC verticals. NOTE: I don't write for SaaS or luxury brands that want "pretty words" over conversion. --------------------------------------------------------------------------------------------------------------------- Do you write for native/Taboola ads, or just Meta? Both. Whether you're running advertorials for Taboola or Meta, or you need complete funnels built for Meta, from ads to upsell pages, I cover it. --------------------------------------------------------------------------------------------------------------------- Do you just write, or do you also handle the strategy? Both. If you have a strategist, I write the copy. If you have a copywriter, I handle the angles, research, and briefs. If you need one person to own the full thing…strategy, copy, editor-ready briefs, I do that. --------------------------------------------------------------------------------------------------------------------- What pieces of copy do you write? ✅ Full funnels - from ads to upsell/downsell pages ✅ Quiz funnels ✅Advertorials, listicles, and hybrid prelanders (native, Taboola, Meta) ✅ Static & long-form ad copy ✅ UGC scripts, TikTok ads, and mini-VSLs ✅ YouTube & Meta ads ✅Native ads ✅ Sales pages, sales letters, and Hybrid PDPs ✅ Long-form VSL scripts ✅ Email sequences ✅ Upsell/Downsell Pages