Tristan M.

Branding Strategy & Visual Identity for Founder-Led Companies

I design brand identities for premium businesses who want to feel more distilled, clear, and intentional. I start with what the brand needs to communicate, who it has to earn trust from, and how it should feel different from everyone else in the category. From there I translate it into a brand identity system that holds up across website, packaging, pitch decks, and launch. I'm an Expert-Vetted brand specialist with 100% Job Success on Upwork. I run a branding studio based in Brooklyn, New York. I've worked as brand director for Yuval Noah Harari, contributed design for Mercedes-Benz, been published in Dezeen, and hold an MFA from the School of Visual Arts. Areas I can help with: • Brand strategy and positioning • Brand identity and logo systems • Typography, color, and art direction • Brand guidelines teams actually follow • Packaging and brand applications • Pitch decks and sales materials • Rebrands and brand refreshes • Brand content and collateral This is the right fit if you've outgrown your current brand — if the business has gotten more serious than the way it looks. It's probably not the right fit if you need a 'quick' logo, a Canva template, or just something trendy. I'm not the cheapest option and I'm not trying to be. I work in clear milestones, share my thinking along the way (usually over a call or Loom), and hand off organized, usable files, not just a pretty PDF. If you're building something you care about and want the brand to match, send me a note about what you're working on. . . . Brand Identity, Brand Strategy, Logo Design, Visual Identity, Brand Guidelines, Brand Identity Design, Branding, Packaging Design, Brand Positioning, Art Direction, Typography, Presentation Design, Rebranding, Visual Design, Brand Designer.