Muhammad Faizan K.
Meta Ads Lead Gen for Home Services + GoHighLevel Follow-Up
I run Facebook and Instagram ads for home service businesses (HVAC, remodeling, bathrooms, painting, duct and carpet cleaning), and I judge every ad by one number: cost per booked appointment, not cost per lead. Cheap leads are easy to get. Leads that answer the phone and book a job are what actually grow your business. That's what I optimize for. WHAT I DO 🎯Campaign setup or rebuild: lead forms, instant forms, price-quiz funnels and landing pages 🎯Ad creative: fresh image ads built from your proven winners, plus selfie/UGC video scripts 🎯Tracking: Meta Pixel and Conversions API set up so Meta optimizes for real leads, not junk 🎯Reporting: clear weekly updates on spend, CPL, booked appointments and which ads are driving them 🎯Follow-up: GoHighLevel SMS/email automations, pipelines and calendar booking so leads don't go cold (Certified GHL Admin) HOW I MANAGE YOUR ACCOUNT 🎯Budget moves toward the ad sets that are booking appointments, not just collecting leads 🎯Any ad that hasn't produced a booking in 14 days gets reviewed and replaced 🎯New creatives every 1-4 weeks depending on your spend, so your ads never go stale 🎯Leads from outside your service area get filtered out at the targeting and form level RESULTS I manage Meta ad accounts for HVAC, remodeling, painting and cleaning businesses. My work focuses on turning accounts that get cheap leads but few bookings into accounts that consistently book jobs. I do it by cutting wasted spend, filtering out-of-area leads, and refreshing creative before performance drops. WHY WORK WITH ME - Top Rated Plus, 100% Job Success, 3,900+ hours on Upwork - I manage multiple home service ad accounts every day, so I know what works in this market right now - MBA, plus GoHighLevel Certified Admin and Agency certifications - Fast replies, and you'll always know what's running and why GOOD FIT IF - You're a home service business, or an agency serving them - You can call leads back quickly, or you want me to set up automation that does it for you - You care about booked jobs, not just lead count 📩Send me your service area, daily budget and current cost per lead, and I'll tell you the first three things I'd change.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.5k
Billed in all: $37,622$38k
$182 in the last 6 months
Across 10 contracts
Across 96 contracts
Earnings, last 30 days
Skill rankings: Top 25% in Landing Page
Ranked by MRR among everyone on Upwork with the skill.
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