Alayaki I.
Meta Ads & Paid Social Media Buyer | Performance Marketing Specialist
There are 50,000+ Facebook Ads experts on Upwork. If you’re looking for someone to launch a few ads and hope for the best, I’m not the right fit. But if you’re a service-based business owner looking for qualified leads, booked appointments, and a structured customer acquisition system, keep reading. Are you getting clicks, likes, or traffic but not enough real leads and customers? That’s where I focus. I’m a Meta Ads & Lead Generation Specialist helping service-based businesses build a clear path from ad → landing page → lead → customer. My approach focuses on five core areas: 1. Meta Ads & Campaign Management Strategic Facebook & Instagram campaigns built around clear objectives, relevant audiences, controlled budgets, and ongoing optimization. 2. Lead Generation Campaigns designed to attract relevant prospects and move them toward a specific action, rather than simply generating traffic. 3. Creative Testing Testing different ad angles, copy, formats, and creatives to identify what resonates with the target audience. 4. Data-Driven Optimization Monitoring key performance indicators, identifying performance gaps, and using campaign data to guide optimization decisions. 5. Landing Pages & Conversion Tracking Building the connection between your ads and your conversion process through landing pages, forms, Meta Pixel, and conversion tracking. My Process Research → Strategy → Campaign Setup → Creative Testing → Tracking → Monitoring → Optimization → Reporting I don’t believe in simply launching an ad and waiting. I take the time to understand your audience, structure the campaign properly, monitor performance, and look for opportunities to improve the customer acquisition process. If you’re a service-based business looking for someone who is detail-oriented, data-driven, proactive, and focused on building a system around your advertising, let’s talk. Click the green “Invite” button and tell me what you’re trying to achieve.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $583
Billed in all: $4,639$4.6k
$65 in the last 6 months
Across 24 contracts
Earnings, last 30 days
Skill rankings: Top 25% in Writing
Ranked by MRR among everyone on Upwork with the skill.
- #498Facebook Pixel Setup & Optimization1,163 freelancers · 🇳🇬 #16Top 43%🇳🇬#16 of 42
- #772Campaign Optimization1,751 freelancers · 🇳🇬 #23Top 44%🇳🇬#23 of 53
- #800Internet Marketing2,544 freelancers · 🇳🇬 #49Top 31%🇳🇬#49 of 106
- #920Influencer Marketing2,463 freelancers · 🇳🇬 #37Top 37%🇳🇬#37 of 81
- #949Social Media Engagement2,106 freelancers · 🇳🇬 #74Top 45%🇳🇬#74 of 162
- #1,365Campaign Management3,111 freelancers · 🇳🇬 #107Top 44%🇳🇬#107 of 269
- #1,519Pay Per Click Advertising3,584 freelancers · 🇳🇬 #14Top 42%🇳🇬#14 of 29
- #1,733UGC3,466 freelancers · 🇳🇬 #145Top 50%🇳🇬#145 of 312