Sophie M.

100% Job Success Score, with a roster of UK and US clients across healthcare, legal, property management, retail and wellness. I run social media for service businesses that need enquiries, not engagement graphs. Most service businesses post and hope something sticks. That is not a strategy, it is guesswork. Instagram and Facebook only become reliable business tools when there's a system behind them. The right content pillars, a consistent rhythm, and a clear line between what gets posted and what drives bookings. Without that, you are staying active for the sake of it. I'm a social media manager that's built for service based businesses where the goal isn't vanity metrics but real marketing based around human and buyer psychology. What that looks like in practice: 1. Content strategy built around your buyer, not a generic calendar 2. Reels, carousels and static content produced end to end 3. Account management, scheduling and community engagement 4. Monthly reporting on intent signals like profile visits, link clicks and enquiries Before this I spent nearly 7 years selling high end furniture. That's where the approach comes from. I understood what makes someone commit to a considered purchase long before I understood what makes a post perform, and most social media managers have it the other way around. They optimise for reach. I optimise for the decision your buyer is actually making. If your social media should be bringing in more enquiries than it currently does, send me your industry and what you're posting now, and I'll tell you what I'd change first.