Monika W.

Hi, I’m Monika – a Fractional CMO and senior marketing leader with 10+ years of experience building and scaling marketing functions in complex, international environments (including DHL and Fraport). I help companies structure, execute, and optimize their marketing — from strategy to hands-on implementation. My background combines strategic leadership (VP level) with operational execution, meaning I don’t just define direction — I make sure things get done. What I do I support companies in: Building and executing marketing strategies Setting up and optimizing CRM & email marketing systems (e.g. HubSpot) Developing newsletters and customer engagement programs Managing agencies, teams, and marketing budgets Creating scalable marketing processes and workflows Aligning stakeholders and turning ideas into execution How I work Strategic, but hands-on Structured and execution-focused Data-driven and outcome-oriented Collaborative with teams and stakeholders 👉 If you’re looking for a Fractional CMO or senior marketing partner who can both think strategically and execute, let’s connect.