Minh Hieu V.
Brand Strategist & Identity Designer
Great skincare and wellness products get overlooked every day, not because they don't work, but because the brand doesn't earn a second look. I'm a brand and packaging designer for skincare, wellness, and beauty founders. With 5 years of experience, I help turn strong products into brands people trust before they even try them. I don't just design logos. I build the full system: strategy, identity, packaging, and website UI, so every touchpoint tells one consistent story. WHAT I CAN HELP WITH - Brand Strategy & Positioning - Brand Identity Design - Packaging & Label Design - Brand Guidelines - Website UI Design - Social Media Templates WHY WORK WITH ME - Niche focus on skincare, wellness, and beauty - Strategy first approach, every visual choice tied to positioning - One strong direction, done right, no wasted rounds HOW WE'LL WORK TOGETHER - Discovery, understanding your goals, audience, and market - Strategy, defining positioning and core concept - Visual direction, moodboard and exploration - Design, one well reasoned direction - Refinement, based on your feedback - Final delivery, production ready files
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $831
Billed in all: $1,491$1.5k
$831 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 25% in Logo Design
Ranked by MRR among everyone on Upwork with the skill.
- #18Luxurious57 freelancers · 🇻🇳 #1Top 32%🇻🇳#1 of 1
- #54Wellness184 freelancers · 🇻🇳 #2Top 29%🇻🇳#2 of 2
- #56Beauty & Personal Care179 freelancers · 🇻🇳 #3Top 31%🇻🇳#3 of 5
- #698Label & Packaging Design2,014 freelancers · 🇻🇳 #6Top 35%🇻🇳#6 of 14
- #742Brand Guidelines2,070 freelancers · 🇻🇳 #8Top 36%🇻🇳#8 of 13
- #1,068Presentations3,455 freelancers · 🇻🇳 #12Top 31%🇻🇳#12 of 34
- #1,070Brand Identity Design3,030 freelancers · 🇻🇳 #6Top 35%🇻🇳#6 of 14
- #1,084Brand Identity & Guidelines3,286 freelancers · 🇻🇳 #11Top 33%🇻🇳#11 of 24