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Minh Hieu V.
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Minh Hieu V.

Brand Strategist & Identity Designer

Great skincare and wellness products get overlooked every day, not because they don't work, but because the brand doesn't earn a second look. I'm a brand and packaging designer for skincare, wellness, and beauty founders. With 5 years of experience, I help turn strong products into brands people trust before they even try them. I don't just design logos. I build the full system: strategy, identity, packaging, and website UI, so every touchpoint tells one consistent story. WHAT I CAN HELP WITH - Brand Strategy & Positioning - Brand Identity Design - Packaging & Label Design - Brand Guidelines - Website UI Design - Social Media Templates WHY WORK WITH ME - Niche focus on skincare, wellness, and beauty - Strategy first approach, every visual choice tied to positioning - One strong direction, done right, no wasted rounds HOW WE'LL WORK TOGETHER - Discovery, understanding your goals, audience, and market - Strategy, defining positioning and core concept - Visual direction, moodboard and exploration - Design, one well reasoned direction - Refinement, based on your feedback - Final delivery, production ready files

🇻🇳Ho Chi Minh City, Vietnam$24/hr100% JSS5.00 (2)Since Feb 2024

Earnings and projects

MRR
$139

Last 6 months ÷ 6

World#125,853 / 412k
🇻🇳Country#1,205 / 3,463
Revenue, last 30 days
$0

Last 6 months: $831

Total earnings
$1.5k

Billed in all: $1.5k

World#361,574 / 412k
🇻🇳Country#2,986 / 3,463
Per project
$208

$831 in the last 6 months

World#261,419 / 412k
🇻🇳Country#2,139 / 3,463
Projects, last 6 months
1
100% fixed0% hourly
World#128,095 / 412k
🇻🇳Country#1,284 / 3,463
Projects in all
7
71% fixed29% hourly
World#236,190 / 412k
🇻🇳Country#2,041 / 3,463

Earnings, last 30 days

$1.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,460$1,480$1,500$1,520Oct 9Oct 24Nov 8

Skill rankings: Top 25% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #18Luxurious57 freelancers · 🇻🇳 #1Top 32%
  2. #54Wellness184 freelancers · 🇻🇳 #2Top 29%
  3. #56Beauty & Personal Care179 freelancers · 🇻🇳 #3Top 31%
  4. #698Label & Packaging Design2,014 freelancers · 🇻🇳 #6Top 35%
  5. #742Brand Guidelines2,070 freelancers · 🇻🇳 #8Top 36%
  6. #1,068Presentations3,455 freelancers · 🇻🇳 #12Top 31%
  7. #1,070Brand Identity Design3,030 freelancers · 🇻🇳 #6Top 35%
  8. #1,084Brand Identity & Guidelines3,286 freelancers · 🇻🇳 #11Top 33%