Jelena U.

B2B startups and scale-ups bring me in when they have a product worth buying but no marketing engine behind it yet. I build product marketing and go-to-market from zero, from positioning to launch to acquisition, and run it with AI-powered marketing systems. As the first marketing hire on a B2B2C payments platform, I built the marketing function from scratch and helped scale it to: 📈 500,000+ users and 3,000+ business partners across 3 markets 📈 Up to 30% higher conversion through funnel and UX experimentation 📈 0% to 20% spontaneous B2B brand awareness within two years Before that, I led a 12-person agency team running growth for 30+ clients, with monthly budgets from €10K to €1M. WHAT I HELP WITH → Positioning & messaging: ICP, value proposition, competitive differentiation, messaging framework → Go-to-market & launch: GTM strategy, launch plans, channel mix, sales enablement (pitch decks, one-pagers) → Growth & lifecycle: funnel analysis, A/B testing, onboarding and lifecycle communication → AI marketing systems: AI agents and automations for research, content and reporting, so a small team ships like a big one. For advanced builds, I work with a dedicated AI automation engineer, so you get strategy and implementation in one place. HOW I WORK A short discovery first (product, data, customers, competitors), then a clear strategy with priorities your team can run with, or I execute it alongside you. Fixed-price sprints, ongoing fractional support, or a consultation to start. I like complex products (SaaS, AI, platforms, fintech, B2B services) and making them easy to understand and buy. Legally regulated industries are familiar territory. Based in Zurich, working with clients across Europe and the US. English, Russian, Latvian. Send me a message about what you're launching, or book a consultation.