Umar H.

I build and edit performance creative for DTC brands doing $50M+ in revenue. I do both sides. I write the angle, the hook and the script, then I cut the ad myself. That means no gap between what was planned and what gets delivered, and no brief that gets lost in translation. My work spans health supplements, beauty, and DTC ecommerce, across Meta and TikTok, for brands running $100K–$500K+/month in ad spend. What I edit: → UGC ads, VSLs, hook variations, static-to-video → AI ads: Higgsfield, Veo, Kling, Seedance, Suno for AI song ads → Static ads and motion graphics → First cut in 24-48 hours, revisions inside a day What I strategise: → Angle mapping before a single frame is shot → Scripts and hooks built on buyer psychology, not guesswork → Multi-angle testing systems (pain → awareness → solution → identity) → Ad Library research turned into winning angles Every cut is built around retention. First frame works as a thumbnail. Makes sense on mute. Product on screen before second 5. Captions matched word for word. Brands: Quasi ($50M+ Korean collagen skincare), Dr. Gundry Energy & Health, Dr. Fiona Tassoni, Luhxe (100K+ units), Awesome Aminos, maleup (Germany). What I'm best at: Health supplements — cortisol, hormones, menopause, fertility, energy, longevity Beauty and skincare — collagen, anti-aging, Korean beauty positioning DTC ecommerce — lifestyle, travel, premium consumer goods High-ticket VSLs — $200–$400 AOV funnels with quiz entry points Available for per-ad editing work, project work, or monthly retainers.