Umar H.

Performance Creative Strategist | Scaling 9 Figure Health & DTC Brands

I build the creative systems behind 7-9 figure DTC brands on Meta and TikTok. Not an agency, not a junior editor. The person who decides what angle runs, what hook stops the scroll, and what creative structure converts cold traffic. Selected work: Quasi (Korean collagen skincare, $50M+, 290+ live ad variations), Dr. Gundry Energy & Health (8-9 figure metabolic health), Dr. Fiona Tassoni ($329 fertility protocol, education-first funnel), Luhxe (premium travel goods, 100,000+ units). Most other work is under NDA but visible in the Meta Ad Library. What an engagement looks like: I mine customer language from reviews, Reddit, and competitor ad libraries, map angles by awareness level, write hooks and scripts, and brief editors and UGC creators so precisely they never come back with questions. Every test carries a named hypothesis. Every result becomes a reusable learning. Best fit: health supplements, beauty and skincare, DTC ecommerce, high-ticket VSL funnels. If your creative is fatiguing or your CPA is climbing, that's where I come in.