Evelyn P.

Social Media Manager & Strategist | E-commerce performance

You are not struggling because your brand is not posting. You are struggling because your brand is not speaking the same language as your customers. Many growing businesses already have a social media presence. They publish content, promote offers, launch campaigns, and show up online. But presence does not always mean connection. If your audience does not feel understood, your content will not build trust. If your message is not clear, your community will not grow. If your social media is disconnected from your customer’s needs, desires, and objections, it will not support real sales. That is where I come in. I help businesses create social media content that connects what the brand needs to communicate with what the audience actually needs to hear. My work combines strategy, content planning, copywriting, visual direction, and execution to help your brand show up with clarity, consistency, and purpose. • A social media strategy that gives your content direction • Monthly content planning that keeps your brand consistent • Instagram content creation that speaks to your audience • Reels scripting, editing, and optimisation with a clear purpose • Caption writing that strengthens your tone of voice • Educational, promotional, and storytelling content that builds trust • Content calendars and campaign structures that keep your communication organised • Visual content direction, including short videos, photos, and branded templates I have experience working with B2C and B2B brands across wellness, beauty, lifestyle, design, ecommerce, and service-based businesses, as well as collaborations with marketing agencies. Good social media is not just about posting more. It is not about treating sales and social media as the exact same thing, expecting content to solve every internal business challenge, or reducing the profession to a nice post on Canva. If you are ready to delegate your social media to someone who can think strategically, organise the process, and execute with consistency, I can help.