Illia M.
Google Ads Specialist | E-commerce PPC | Google Shopping & Performance
🎯 Google Partner (6 certifications) • 🥇 60+ industries served • 🥇 Up to 13x ROAS for e-commerce • 🥇Merchant Center accounts reinstated in as fast as 9 days. Real numbers, real case studies — not vibes. 📊 𝟭𝟬 𝗺𝗼. 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗰𝗹𝗶𝗲𝗻𝘁 𝘁𝗲𝗻𝘂𝗿𝗲 | 𝟯𝟬𝟬%+ 𝗥𝗢𝗜 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 I help 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 and local businesses 𝘀𝗰𝗮𝗹𝗲 📈 sales and leads through Google Ads campaigns built around Google Shopping, Performance Max, and Search — backed by clean conversion tracking and honest reporting. I'm a Google Ads Specialist with 𝟭𝟬+ 𝘆𝗲𝗮𝗿𝘀 of experience managing paid search, shopping, and display campaigns, plus Meta Ads as a secondary channel for scaling e-commerce and lead-gen results. I work with ad budgets from $1,000/month and up, in competitive B2C and e-commerce niches, handling everything from keyword research and campaign structure to bid strategy, negative keywords, and Quality Score optimization. 🎯 𝗪𝗵𝗼 𝗜 𝘄𝗼𝗿𝗸 𝗯𝗲𝘀𝘁 𝘄𝗶𝘁𝗵: ✅ E-commerce brands that need a Google Ads Specialist to run Google Shopping and Performance Max (PMax) campaigns and scale ROAS ✅ Local businesses and service companies that need predictable lead generation through Google Search Ads (inquiries, calls, bookings), supported by Meta Ads where useful ✅ Brands with a suspended Google Merchant Center account (suspension, misrepresentation) — I help get accounts reinstated ✅ Companies that need a Google Ads Specialist to run a Google Ads audit on an existing account or fix their end-to-end conversion tracking 📈 As a Google Ads Specialist, my work covers: 🔹 Google Ads campaign management: Search, Performance Max, Google Shopping, Display Network (GDN), YouTube Ads, Discovery & Demand Gen, remarketing, keyword research, ad copywriting, bid strategy, negative keyword lists, audience targeting 🔹 Meta Ads (secondary channel): Advantage+ Shopping Campaigns (ASC), Sales/Conversions, Lead Ads, Catalog Sales (Dynamic Ads), retargeting 🔹 Conversion tracking & analytics: Google Analytics 4 (GA4), Google Tag Manager (GTM), Enhanced Conversions, Meta Pixel + Conversions API (CAPI), server-side tracking, event deduplication, attribution 🔹 Google Merchant Center: setup, product feed optimization, reinstating suspended accounts 🔹 Google Ads audits: campaign structure, negative keywords, bid strategy, audience segmentation, impression share lost, Quality Score, tracking quality 🔹 Conversion rate optimization (CRO): landing page and funnel improvements to lower CPA and lift ROAS 🔹 Transparent reporting: real-time dashboards in Looker Studio (Data Studio) and Power BI, not a monthly PDF 🏆 Certifications (see Section 7 for full descriptions): Google Ads Search, Google Ads Display, Google Ads Shopping, Google Analytics (GA4) 💼 Results as a Google Ads Specialist: ✅ Reduced CPA by 78% through campaign restructuring, bid strategy adjustments, and search term cleanup ✅ Grew ROAS to 13x for e-commerce clients through Google Shopping + Performance Max campaign optimization ✅ Scaled ad spend from $200 to $22 000+/month (real case off-platform) while maintaining profitability ✅ Reinstated suspended Google Merchant Center accounts and rebuilt Shopping campaigns from zero in as fast as 9 days ✅ +720% increase in qualified leads for local businesses through Google Search Ads and call tracking 🌍 Experience working with clients in the US, Canada, UK, Ireland, Australia, New Zealand, DACH, Benelux, France, Scandinavia, the rest of Europe, Israel, and the Gulf countries. As a Google Ads Specialist, I focus on measurable outcomes — CPA, ROAS, and lead volume — not vanity metrics like clicks or impressions. Message me with your goals and I'll map out a forecast (expected CPA/ROAS range) before we start. --- Google Ads Specialist, Google Ads, Google Ads Manager, Google Ads Expert, PPC, PPC Specialist, Pay Per Click, Paid Search, Google Shopping, Google Shopping Ads, Performance Max, PMax, Google Search Ads, Google Display Network, GDN, YouTube Ads, Discovery Ads, Demand Gen, Remarketing, Retargeting, Keyword Research, Ad Copywriting, Bid Strategy, Negative Keywords, Quality Score, Audience Targeting, Campaign Structure, Campaign Optimization, Campaign Management, Google Ads Account Management, Google Ads Account Setup, Google Ads Audit, Meta Ads, Facebook Ads, Facebook Advertising, Instagram Ads, Advantage+ Shopping Campaigns, ASC, Catalog Sales, Dynamic Ads, Lead Ads, Google Analytics 4, GA4, Google Tag Manager, GTM, Enhanced Conversions, Conversion Tracking, Meta Pixel, Conversions API, CAPI, Server-Side Tracking, Event Deduplication, Attribution, Google Merchant Center, Merchant Center Suspension, Product Feed Optimization, Ecommerce PPC, Ecommerce Marketing, Lead Generation, Local Lead Generation, B2C Lead Generation, Call Tracking, CPA, CPA Reduction, ROAS, ROAS Growth, CPL, Conversion Rate Optimization, CRO, Landing Page Optimization, Performance Marketing, Digital Marketing Strategy
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $870
$870 in the last 6 months
Across 9 contracts
Earnings, last 30 days
Skill rankings: Top 34% in Google Analytics
Ranked by MRR among everyone on Upwork with the skill.
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