Craig W.

Global Hospitality & Commercial Strategy Consultant | Feasibility Studies | Market Intelligence | Brand & Concept Development I help investors, hotel owners, developers and hospitality businesses make better commercial decisions. With more than 25 years of international experience, I’ve led strategic projects across Australia, Asia, the Middle East, Europe and North America for organisations including Marriott International, Ritz-Carlton, Rosewood, Hilton, Accor, Aman Resorts, Banyan Tree, Abu Dhabi Investment Funds, US property trusts and private family offices. My work goes well beyond hospitality operations. I specialise in feasibility studies, commercial due diligence, market research, competitor benchmarking, business planning and concept development, providing owners and investors with the market intelligence needed to assess opportunities, reduce risk and maximise returns. Whether it’s repositioning a luxury hotel, evaluating a tourism development, creating a new restaurant brand or preparing an investor-ready business case, I combine commercial analysis with practical operational experience to deliver recommendations that can be implemented. Areas of Expertise • Feasibility Studies & Investor Reports • Market Research & Commercial Due Diligence • Competitor Benchmarking & Market Intelligence • Hospitality & Tourism Strategy • Hotel & Resort Repositioning • Restaurant & Hospitality Concept Development • Brand Strategy & Identity Creation • Business Plans & Financial Forecasting • Operational Reviews & Performance Improvement • Food & Beverage Strategy • Procurement & Supply Chain Optimisation • New Product Development & Retail Commercialisation Selected Experience - Prepared commercial reviews, feasibility studies and benchmarking reports for leading international hotel groups and tourism developments. - Advised investors, hotel owners and developers on acquisitions, repositioning strategies and long-term asset performance. - Led large-scale competitor benchmarking projects analysing pricing, customer experience, revenue streams, market positioning and commercial opportunities. - Developed hospitality brands from concept through to market launch, including brand identity, operating models, menu development and commercial strategy. - Managed multimillion-dollar hospitality operations and complex redevelopment projects across multiple international markets. - Delivered procurement transformation programmes generating significant operational savings and improved commercial performance. - Recognised by the Australian Business Awards and Restaurant & Catering Australia for innovation and business excellence. I bring the perspective of both a strategist and an operator. Every recommendation is grounded in commercial reality, backed by research and focused on delivering measurable outcomes, not theory. If you’re looking for someone who can assess an opportunity, identify where value can be created and provide clear commercial direction, I’d be happy to discuss your project.