MacKenzie A.

Graphic Designer & Brand Strategist

Seasoned Graphic Designer with a passion for creating designs that not only captivate but also drive sales and foster brand loyalty. With over a decade of experience, I specialize in brand strategy, visual identity systems, digital design, and publication design. My work extends to both the corporate and nonprofit sectors, where I thrive on making a positive impact through compelling and purpose-driven design. Professional Highlights: • Played a pivotal role in exceeding fundraising goals for The Carter Center’s nonprofit annual campaign by creating impactful donor and annual reports, including silent and live auction catalogs. Through these efforts, raised donor awareness and contributed to a cumulative total of $40 million in funds raised to date. • Launched a successful omnichannel campaign for Hitachi Machinery by successfully designing booth graphics and marketing materials for Con Expo Las Vegas. The ‘See What’s Next’ campagin enhanced the brand’s presence resulting in 17,500 new leads. • Reduced print production costs by 15% by optimizing design files for magazine publication, North West Georgia Living. Streamlined workflow processes, resulting in a 30% decrease in project delivery time. Completed a major publication redesign three weeks ahead of schedule. • Orchestrated a rebranding initiative for GPLS Branding led by Deborah Hakes, which not only achieved exceptional customer satisfaction but also earned the prestigious Marketer of the Year award by Library Journal in 2020, cementing the project’s outstanding success. Awards: • Print & Imaging Association of Georgia (PIAG) 2019 GOLD for The Carter Center 2018 Annual Report • Print & Imaging Association of Georgia (PIAG) 2019 TOP GOLD for Hitachi Calendar • Marketer of the Year, 2020 by Library Journal for GPLS Branding: Deborah Hakes Hey, I'm Mackenzie! I'm all about creating designs that not only look good but also work hard to increase sales and build brand loyalty. But here's the best part: I don't just design for design's sake. I design to make an impact. Whether I'm working with a nonprofit organization or with solopreneurs, I'm passionate about creating designs that tell a story and resonate with your audience. From designing brand experiences that build lasting relationships to key visual touchpoints, I'm your gal. With my expertise in brand design, I'll make sure your messaging is on-point, consistent, and aligned with your overall objectives. And if you're wondering how I do it all with a smile on my face, it's because I genuinely love what I do (and maybe because I drink a lot of coffee, too). Having been immersed in publication layout and design for years, I get it. I understand the flow of pages, readability, proofreading, advertising, photography, printing, and deadlines. And with my extensive knowledge in this print field, I know how to create designs that not only look great but also make your audience want to pick up your publication and turn each page. It's like I have a secret weapon in my design arsenal, and I can't wait to use it for your brand. And when I'm working with a nonprofit organization, it's even more special. Knowing that my designs are helping to make a difference in the world is incredibly rewarding. Whether it's designing collateral for a fundraising campaign or creating a new brand identity for an organization that's changing lives, I'm all in. So if you're ready to take your brand from beige to bold, or if you're a nonprofit organization looking for a graphic designer and brand strategist who shares your passion for creating positive change, let's chat. I'm ready to dive in, get creative, and make some serious magic happen.