Alexander G.
Marketplace Designer | Sharetribe Designer UI UX Designer SaaS Figma
I'm Alex, lead UI/UX designer at Roobykon – a Sharetribe Verified Expert and Stripe partner agency that has launched 150+ marketplaces. I design two-sided platforms that scale past the cold-start problem: vendor onboarding, buyer search, admin dashboards, and checkout flows built for real GMV, not just pretty screens. 6+ years in UX & UI Design. Backed by a full marketplace engineering team, so your Figma files don't die in handoff – the designs actually ship. ⚡ Why clients work with me and my team: 🔸 Designer + marketplace engineers under one roof (Sharetribe, Stripe Connect, Ruby on Rails) 🔸 150+ live marketplaces shipped – we design for liquidity, trust, and time-to-first-transaction 🔸 Real Sharetribe expertise: I design within what the platform can ship, so nothing gets cut in dev 🔸 Figma to production: React, WordPress, Webflow handoff your dev team (or ours) can actually build 🔸 One partner from UX research to launch, not someone who vanishes at handoff 📊 What I design as a Marketplace UI/UX Designer: 🔸 Two-sided design systems – vendor, buyer, and admin in one scalable Figma library 🔸 Vendor onboarding & multi-vendor flows (KYC, payouts, commission dashboards) 🔸 Buyer search, discovery & trust UX that lifts conversion 🔸 Booking, rental & subscription marketplace UX 🔸 SaaS dashboards, B2B SaaS panels & CRM interfaces 🔸 Ecommerce & landing page design built to convert ⚡ My process: UX Research – users, competitors, unit economics, user flows Wireframing & interactive prototyping in Figma before a line of code UI design – clean user interface design + design system Usability testing & developer-ready handoff (responsive, mobile-first) 📈 A recent marketplace redesign: restructured vendor onboarding and buyer search, cutting time-to-first-listing and tightening the path to first transaction. (Happy to walk you through the before/after on a call.) 🛠 Tools: Figma, FigJam, Adobe XD, Adobe Illustrator, Adobe Photoshop, Webflow, WordPress. 🏷 Industries: B2B & service marketplaces, multi-vendor ecommerce, booking & rental, fintech, SaaS, healthcare. Core skills: UX & UI, User Experience Design, User Interface Design, Mobile App Design, Mobile UI Design, Web Design, Figma, Wireframing, UI/UX Prototyping, UX Research, User Flow, Usability Testing, Landing Page, Prototyping, Responsive Design, Branding, Graphic Design. I also work as a product designer, web designer, SaaS UI designer, and graphic designer across logo design, banner design, and WordPress / Webflow / Shopware builds – whatever your marketplace needs around the core platform. Send me your marketplace idea, references, or a live link. I'll reply within 2-3 hours with specific ideas you can use whether we work together or not.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $10
Billed in all: $5,375$5.4k
$3 in the last 6 months
Across 9 contracts
Earnings, last 30 days
Skill rankings: Top 37% in User Experience
Ranked by MRR among everyone on Upwork with the skill.
- #25Sharetribe54 freelancers · 🇺🇦 #5Top 46%🇺🇦#5 of 7
- #869User Experience2,372 freelancers · 🇺🇦 #118Top 37%🇺🇦#118 of 267
- #902Usability Testing1,980 freelancers · 🇺🇦 #121Top 46%🇺🇦#121 of 243
- #903User Flow1,972 freelancers · 🇺🇦 #179Top 46%🇺🇦#179 of 356
- #1,102UX Research2,772 freelancers · 🇺🇦 #180Top 40%🇺🇦#180 of 398
- #1,459Prototyping3,352 freelancers · 🇺🇦 #207Top 44%🇺🇦#207 of 462
- #1,562Wireframing3,877 freelancers · 🇺🇦 #278Top 40%🇺🇦#278 of 608
- #1,567Mobile UI Design4,166 freelancers · 🇺🇦 #251Top 38%🇺🇦#251 of 569