William M.

#1 Media Buyer | ROI Focused using Facebook/Meta Ads & Google Ads

Scaled a DTC brand from $11M to $43M in 3 years and kept 5–7 ROAS at $110–300k/month ad spend. I have 15+ years’ experience, manage $3M+/year, and have led teams of 40–50. My goal is profitable growth with clear ROAS/CAC/margin guardrails. You get a full-funnel setup, clean tracking, and weekly reports. 𝙃𝙚𝙧𝙚’𝙨 𝙬𝙝𝙖𝙩 𝙄 𝙤𝙛𝙛𝙚𝙧: 𝟭. Full-funnel PPC: Search, Shopping, Performance Max, Facebook, Instagram, retargeting 𝟮. Account audits and rebuilds for scale 𝟯. Creative and offer testing (A/B, lift studies) 𝟰. Budget pacing, bid strategy, audience strategy 𝟱. Server-side tracking: GA4, GTM, Facebook CAPI, URL tagging 𝟲. Looker Studio dashboards tied to revenue and profit 𝟳. Funnel and landing page CRO strategy 𝙆𝙚𝙮 𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨: 𝟭. Scaled a DTC brand from $11M → $43M in three years with paid + CRO 𝟮. Held 5–7 ROAS while spending $90–100k/month on both Google and Meta 𝟯 Implemented CAPI + GTM server-side for accurate attribution 𝟰. Built exec dashboards linking spend to net revenue and profit 𝙏𝙤𝙤𝙡𝙨 & 𝘾𝙝𝙖𝙣𝙣𝙚𝙡𝙨 𝟭. Platforms: Google Ads ( Shopping, Performance Max), Facebook Ads, Instagram Ads 𝟮. Tracking & Analytics: GA4, GTM (server-side), Facebook CAPI, UTM/URL tagging 𝟯. Optimization: Retargeting/Remarketing, A/B testing, CRO, bid & budget strategy 𝟰. Reporting: Looker Studio dashboards tied to ROAS, CAC, LTV, revenue/profit 𝟱. CRM & Email: Klaviyo (flows, campaigns, attribution), HubSpot (automation, CRM) With me, you get clear reports, clear explanations, and next steps. If something isn’t working, I say it early and fix it fast. I’m available after launch for support and steady improvements. 𝙍𝙚𝙖𝙘𝙝 𝙤𝙪𝙩 - 𝙩𝙝𝙚 𝙗𝙚𝙨𝙩 𝙬𝙖𝙮 𝙩𝙤 𝙜𝙚𝙩 𝙨𝙩𝙖𝙧𝙩𝙚𝙙 𝙞𝙨 𝙬𝙞𝙩𝙝 𝙖 𝙛𝙧𝙚𝙚 𝙘𝙖𝙡𝙡!