Anu K.
Meta Ads Specialist | Facebook Ads, Pixel & Conversion Tracking Expert
📈 I help businesses scale with Meta Ads through strategic Facebook and Instagram campaigns focused on qualified leads, customer acquisition, and profitable sales. 🎯 From campaign optimization to Meta Pixel, Conversions API (CAPI), and accurate conversion tracking, I focus on turning campaign data into measurable business results. Most businesses don’t have a traffic problem; they have a targeting, creative, and conversion strategy problem. That’s exactly where I help. If you’re here, you’re likely looking for someone who can turn your Facebook ads & Instagram ads spend into real business results, not just clicks and engagement. From audience targeting and creative strategy to tracking and scaling, I focus on what drives revenue, not vanity metrics. I’ve managed and scaled ad budgets from $10/day to $1,000/day+, including accounts spending $30K+ per month, always focused on maximizing ROI and efficiency. I also work with Google Ads when needed, choosing the right platform based on your business goals whether that’s lead generation, sales, or scalable growth. 📈 Results I've Delivered • Generated 4–7X more leads for service-based businesses • Achieved 8–18X ROAS for eCommerce brands using Facebook ads strategies • Reduced cost per lead by up to 40% through better targeting & creatives • Scaled campaigns from small budgets to $20K+ monthly spend 💼 Why Clients Work With Me • Strong focus on lead generation & sales (not vanity metrics) • Deep understanding of Facebook Ads algorithm & audience behavior • Data-driven optimization with clear reporting & insights • Experience working with agencies and direct clients I focus on building profitable and scalable Facebook Ads systems, not just running ads. 📩 Feel free to message me to discuss your project. Core Expertise & Keywords: Meta Ads, Facebook Ads, Instagram Ads, Paid Social, Lead Generation, Conversion Tracking (Pixel, CAPI), CRO, Sales Funnels, Ad Creatives, Audience Targeting, Retargeting, Funnel Optimization, Performance Marketing, Google Ads (Secondary), PPC Strategy, Consultation
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $4.4k
Billed in all: $12,541$13k
$1.5k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 15% in Advertising
Ranked by MRR among everyone on Upwork with the skill.
- #29Snapchat Ads Manager156 freelancers · 🇮🇳 #6Top 19%🇮🇳#6 of 19
- #95Ad Campaign501 freelancers · 🇮🇳 #16Top 19%🇮🇳#16 of 59
- #176YouTube Ads1,131 freelancers · 🇮🇳 #28Top 16%🇮🇳#28 of 121
- #186LinkedIn Campaign Manager902 freelancers · 🇮🇳 #34Top 21%🇮🇳#34 of 133
- #225Sales Strategy1,043 freelancers · 🇮🇳 #9Top 22%🇮🇳#9 of 44
- #228Meta Pixel1,020 freelancers · 🇮🇳 #32Top 22%🇮🇳#32 of 117
- #299Paid Media1,517 freelancers · 🇮🇳 #42Top 20%🇮🇳#42 of 167
- #317Instagram Ad Campaign1,727 freelancers · 🇮🇳 #66Top 18%🇮🇳#66 of 237