Monika L.

Hi there! I’m new to Upwork but bring 8+ years at Google, where I helped build and scale some of the most powerful Google Ads products on the market, from Search to YouTube, PMax and Demand Gen. I’ve advised startups, small businesses, and global brands across industries (including BMW, Ford, Coca-Cola, Samsung, Zalando, Sixt and many more) on how to drive leads, sales, and brand impact through smart, scalable, and data-backed ad strategies. 🏆 More Recent Sample Results • +220% qualified lead volume for a B2B SaaS startup within 2 months • -46% cost-per-acquisition and +250% in revenue for a Shopify retailer after account restructure • Scaled a travel client through international full-funnel strategy, positioning them Top 3 in Germany in their category • Trained 70+ agencies and clients on how to optimize Google Ads Now I’m bringing this insider knowledge to Upwork and to you. ✅ What makes me different: I’m not your typical marketing agency guy who promises the world and delivers nothing. I bring sharp strategy, hands-on execution, and the kind of diligence and attention to detail that comes from genuinely caring about the outcome. You’ll get honest feedback about what’s working, what’s not, and what your business truly needs to grow. As a former Product Lead for YouTube Action & Performance Max at Google EMEA, I don’t just know how these campaign types work, I helped build them. 🔧 Services I offer: ✔️ Ongoing Campaign Management – Creative testing, audience and keyword refinement, scaling winners. ✔️ Google Ads Audits & Fixes – Not sure why your ads aren’t performing? I’ll diagnose, optimize, and rebuild if needed. ✔️ Full Funnel Campaign Setup – Across Search, Display, YouTube, Performance Max – tailored to your funnel and goals. ✔️ Conversion Tracking & Measurement – Google Tag Manager, GA4, and actionable dashboards. ✔️ Strategic Consulting – Monthly/weekly sessions to guide your growth and improve ROI. 💬 Let’s talk If you're looking for someone who knows Google Ads inside and out and can translate that knowledge into results for your business, let's connect. I only partner with businesses I believe in because the best results happen when both sides care about growth, let's see if we're a good match.