Iryna B.

Hello and greetings from Ukraine 🇺🇦 I specialize in tracking and analytics implementation using Google Tag Manager (GTM), Google Analytics 4 (GA4), and Meta Pixel, ensuring every event, conversion, and interaction is measured accurately. Accurate data is the foundation of any successful marketing decision — and that’s exactly what I help businesses achieve. I work with both browser-based and server-side setups, making sure all tracking is precise, GDPR-compliant, and future-proof. 💡 What I do best: ✅ Google Tag Manager setup (browser + server-side) ✅ Google Analytics 4 configuration and event mapping ✅ Facebook/Meta Pixel implementation ✅ Conversion tracking setup across channels (Google Ads, TikTok, LinkedIn, Pinterest, etc.) ✅ eCommerce tracking (GA4 Enhanced eCommerce, Meta catalog events) ✅ DataLayer configuration & debugging ✅ Consent Mode and GDPR tracking setups ✅ Audits & troubleshooting existing GTM containers 🧩 My background: With hands-on experience in PPC and performance marketing, I understand how critical clean data is for ROI optimization and accurate reporting. That’s why I focus on building reliable tracking systems that provide marketers and business owners with trustworthy insights. 🚀 My approach: I dive into every project with attention to detail — mapping events, testing conversions, and verifying every tag firing condition. My goal is to ensure that your analytics setup works seamlessly, empowering you to make data-driven decisions with confidence. If your conversions aren’t showing up, your events are inconsistent, or you’re migrating from Universal Analytics to GA4 — I can help you fix and optimize your tracking setup. Let’s ensure your data tells the real story. 📩 Send me a message — I’ll be glad to assist.