Ivy Jane T.

Your brand is sending out product and paying creators, but the content doesn't land and nobody can say what's working. Or your influencer program runs on scattered DMs and spreadsheets, and nobody really owns it. That's the problem I fix. I'm Ivy, an influencer marketing manager for e-commerce and DTC brands. For 4+ years I've built and run creator programs for wellness, supplement, fitness, pet, and consumer brands on TikTok and Instagram. WHAT I DO ✅ Influencer strategy: deciding which creators, which platforms, and which type of collaboration fits your goal, whether that's awareness, content, or sales ✅ Creator sourcing and outreach: finding and vetting creators who match your audience, then personalized outreach that gets replies ✅ Seeding, gifting, and paid partnerships: product seeding campaigns, rate negotiation, creator agreements, and long-term ambassador relationships ✅ UGC programs: creator briefs built around hooks and real customer moments, content rights, and ad-ready creator videos for your paid team ✅ TikTok Shop affiliate management: affiliate recruitment, sample requests, commission strategy, and follow-up that turns free samples into posted videos that sell ✅ Systems and reporting: SOPs, outreach playbooks, CRM trackers, and weekly KPI scorecards so the program keeps running without you chasing it HOW I WORK Mass outreach gets you volume. The right creators, a clear brief, and consistent follow-up get you results. I care about the second part. A few examples of the work: 💻 Rebuilt a brand's creator outreach playbook through three versions, shifting the focus from reach to creators who actually drive sales 💻 Built a weekly KPI scorecard for a creator partnerships team, as a live dashboard and in Excel 💻 Found why a campaign's response rate dropped by analyzing 21,000+ outreach records (the cause was follow-up gaps and email deliverability, not the creators) 💻 Analyzed ghosting patterns across nearly 1,000 seeded creators to fix who gets product and when A GOOD FIT IF YOU 💯 Want a creator program that runs consistently, not one-off campaigns 💯Send a lot of free product and don't see it come back as content or sales 💯Need one person to own influencer partnerships end to end, from first DM to weekly report 💯 Sell on TikTok Shop and want your affiliate program managed alongside your influencer work I work on a US-friendly schedule and keep communication simple: clear weekly updates, no surprises. Send me a quick note about your brand and where your creator program feels stuck. I'll tell you honestly where I'd start. Ivy