Cathy L.

I’m new to Upwork, but not new to marketing. I have 20 years of hands-on experience helping businesses grow through marketing strategy, website design and development, SEO, graphic and logo design, branding, paid media, content, lead generation, and analytics. I’ve worked with startups, healthcare organizations, law firms, professional service businesses, technology companies, hospitality brands, and established national brands. I can help you with: + Marketing strategy and growth planning + Website strategy, UX and conversion optimization + SEO, Local SEO, AEO and GEO + Branding, Logo Design & Graphic Design + Google Business Profile and local search visibility + Google Ads and Meta Ads strategy + Lead generation and customer acquisition + Brand positioning and messaging + Fractional marketing leadership and campaign strategy A few results from my work: + Increased organic traffic by 200% while reducing customer acquisition cost by 52% + Increased organic search visibility by 76% + Helped a healthcare organization grow website users by 200% year over year + Built a marketing ecosystem that generated 300% client growth and increased revenue by 150% within 12 months + Helped businesses achieve #1 Google rankings for competitive searches + Worked on digital campaigns and marketing projects involving Wix, Yahoo, the U.S. Army, healthcare organizations, technology companies, law firms, and hospitality brands I'm relatively new to Upwork, but not new to marketing. I've spent two decades helping organizations determine what is and isn't working, prioritize the right opportunities, and turn marketing into measurable business growth. You don't need to know exactly what marketing service you need before contacting me. If you're getting traffic but not enough leads, struggling with Google visibility, rebuilding a website, spending money without knowing what's working, or simply need an experienced marketer to evaluate your current strategy, I can help identify where the biggest opportunities are. I'm available for both focused projects and ongoing marketing support.