Rafael P.

I manage Amazon Ads accounts for brands that want profitable growth, not just a lower ACoS. Most sellers I meet are optimizing the wrong number. They cut ACoS, spend drops, and total revenue drops with it. I run accounts against TACoS and contribution margin, the numbers that tell you whether the brand is actually growing, not just whether the ad report looks tidy. WHAT I DO - Full Amazon Ads account management: Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display - Campaign architecture built from scratch: auto-to-exact harvesting, phrase and broad discovery, ASIN and competitor targeting, defensive campaigns on your own listings - New ASIN launches: ranking budget, keyword prioritisation and bid pacing mapped week by week for the first 30 days - Daily bid, placement and budget management, search term mining, negative keyword governance - Amazon DSP planning and execution: retargeting, competitor conquesting, audience building - Keyword mapping between your titles, bullets, backend search terms and your campaign structure, so organic rank and paid spend pull in the same direction - A weekly written report you can actually read: spend, ad sales, ACoS, TACoS, ROAS, CPC, CTR, conversion rate, keyword rank movement, what I changed and what I am doing next BACKGROUND - Three years as Amazon Ads Director and General Manager of an Amazon marketing agency (2021-2024), where I built the campaign standard and trained the ads team - Current instructor on Amazon advertising for a premium Amazon FBA program, where I have mentored 40+ sellers across Private Label, Wholesale and Affiliate models - I teach this for a living, which means I can explain every decision in your account in plain language instead of pointing at a dashboard MARKETPLACES amazon US, UK, AU, DE and the EU marketplaces, ES and MX. Native Spanish speaker, I write and optimise Spanish-language campaigns and listings directly, not through translation. HOW I WORK - I overlap 13:00-18:00 UK / 14:00-18:00 CET every working day, so you get same-day replies and calls inside your afternoon - One written report every week, without being asked - Before any retainer, give me read-only access and I will send you an audit of where the waste is. If we are not a fit, you keep the audit ALSO: GOHIGHLEVEL I build and run GoHighLevel, pipelines, workflows, automations and AI agents for text and voice. For an Amazon brand this matters off-Amazon: insert-card traffic, warranty registrations, review requests and D2C leads landing in a CRM that follows up, instead of disappearing after the sale. TOOLS Amazon Ads Console, Amazon DSP, Seller Central, Brand Analytics, Helium 10, Data Dive, Google Sheets and Looker Studio, GoHighLevel. Tell me your category, your monthly ad spend and which marketplaces you sell in, and I will tell you what I would change first.