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Priyanka N.

Priyanka N.

Social Media Strategist | Helping Brands Scale with Meta & Google Ads

"Stop wasting your budget on 'pretty' posts that don't sell. Let's build a strategy that actually scales." Let’s be honest: The social media landscape in 2026 is noisy. If you are just posting for the sake of posting, you are invisible. To win today, you need a sharp mix of Digital Marketing psychology, creative storytelling, and aggressive Performance Marketing. I am Priyanka, and for the last 5 years, I have lived and breathed brand growth. I’ve moved past the "beginner" phase of just managing calendars—I now focus on the metrics that actually matter: Engagement rates, Lead quality, and ROAS. I help business owners take the guesswork out of their marketing so they can focus on their operations while I handle the growth engine. What 5 Years of Experience Looks Like in Action: 1. Full-Stack Social Media Management I don’t just "upload" content; I manage your brand’s reputation. * Platform Strategy: Custom workflows for Instagram, TikTok, and Facebook. I know what works for a Reel won't always work for a TikTok. I adapt the hooks accordingly. * Content Continuity: I build 30-day "Advance Calendars" so your brand never goes dark. * Community Mastery: Active engagement to turn casual scrollers into brand fans. I handle the comments and DMs so you don't have to. * SEO-Driven Reach: Using deep-research hashtags and keyword-rich captions to beat the algorithm organically. 2. Performance Marketing (Paid Ads for Real ROI) If you want to scale fast, you need a paid strategy that doesn't burn cash. * Meta & Google Ads: I handle everything from pixel setup to deep-funnel retargeting. * Continuous Optimization: I don't "set it and forget it." I monitor CPC and CPA daily, killing underperforming ads and scaling the winners. * A/B Testing: Constant testing of creatives and copy to find the "winning formula" for your niche. 3. Content That Stops the Scroll Visuals are your first impression. I make sure it’s a strong one. * Short-Form Video Editing: I turn raw clips into high-retention Reels and TikToks with strategic captions, hooks, and trending audio. * Premium Canva Design: Clean, modern, and brand-aligned graphics that make your business look like a top-tier industry leader. * Direct-Response Copywriting: Writing ad copies and captions that focus on the customer’s pain points and drive them to the "Buy" button. Why Choose a Seasoned Partner? There are plenty of $5/hr freelancers who will follow your instructions. But as an expert, I don’t just follow instructions—I give them. * Independence: You don't need to micromanage me. Give me the goal, and I’ll build the path. Strategic Thinking: I look at the big picture of your Digital Marketing funnel, not just a single post. Reliability: 5 years in this industry is built on one thing: meeting deadlines and delivering results. 🤝 Let’s Get To Work If you are serious about taking your brand to the next level, let’s skip the small talk and look at the data. Send me your links and your biggest marketing frustration. I’ll give you a straight answer on how we can fix it. Click "Invite" or "Message" and let's start scaling your brand today.

🇮🇳Kanpur, India$20/hr100% JSS3.87 (2)Since Mar 2024

Earnings and projects

MRR
$323

Last 6 months ÷ 6

World#95,457 / 412k
🇮🇳Country#10,101 / 45.9k
Revenue, last 30 days
$264

Last 6 months: $1.9k

World#76,964 / 412k
🇮🇳Country#8,206 / 45.9k
Total earnings
$2.3k

Billed in all: $2.4k

World#320,784 / 412k
🇮🇳Country#36,203 / 45.9k
Per project
$580

$645 in the last 6 months

World#169,193 / 412k
🇮🇳Country#21,107 / 45.9k
Projects, last 6 months
3
67% fixed33% hourly
World#66,479 / 412k
🇮🇳Country#7,740 / 45.9k
Projects in all
4

Across 5 contracts

60% fixed40% hourly
World#283,741 / 412k
🇮🇳Country#35,184 / 45.9k

Earnings, last 30 days

$2.4k+$264 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2.0k$2.2k$2.4k$2.6kOct 8Oct 23Nov 7

Skill rankings: Top 17% in Content Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #191Social Media Audit608 freelancers · 🇮🇳 #19Top 31%
  2. #263Brand Marketing1,198 freelancers · 🇮🇳 #21Top 22%
  3. #273Content Calendar900 freelancers · 🇮🇳 #11Top 30%
  4. #528Instagram Ad Campaign1,727 freelancers · 🇮🇳 #101Top 31%
  5. #841Social Media Strategy2,932 freelancers · 🇮🇳 #48Top 29%
  6. #1,007UGC3,466 freelancers · 🇮🇳 #31Top 29%
  7. #1,068Instagram Marketing3,741 freelancers · 🇮🇳 #116Top 29%
  8. #2,080Social Media Content Creation8,420 freelancers · 🇮🇳 #109Top 25%