Noraiz S.
UI UX Designer, Web & App UIUX, Product Designer, SaaS UI/UX, Figma
💥 I help 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐚𝐧𝐝 𝐒𝐚𝐚𝐬 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 turn their low-engaging products into high-converting and ever lasting experience! You built the product, and you used AI tools, hired developers, and made it a reality. Users sign up and disappear. Conversions are low. The product works.. but it doesn't feel right. Nobody stays long enough to see the value you built. Here's why: Your developers built it to function. Your AI tools built it to exist. But nobody designed it for the human using it. No human-centric thinking. No friction mapping. No retention logic is baked into the flow. Just features stacked on features — with users left to figure it out alone. ❤️ That's where I come in. I take products built by teams and tools — and redesign them around the people actually using them. So users understand it instantly, trust it quickly, and keep coming back. 👋 Hey, I’m 𝐍𝐨𝐫𝐚𝐢𝐳 𝐬𝐡𝐚𝐡𝐢𝐝 Senior Product Designer | UI/UX Specialist | Web & App Designer 🏆 Top Rated Plus UIUX Designer 🧑💻 5+ years of experience as a UI&UX Designer 📦 150+ completed UIUX Design 💰 $50k earned | 5000+ hours on Upwork ✅ 100+ startups trusted me as their Lead UIUX Designer: 🌍 Trusted by startup founders and product teams 🕒 Highly responsive and available for collaboration Over the years, I’ve seen the same problem again and again: Products are overcomplicated. Websites are unclear. Landing pages don’t guide decisions, 🧠 𝐇𝐞𝐫𝐞 𝐢𝐬 𝐰𝐡𝐲 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐦𝐞 Most designers focus on visuals. I focus on how users think, behave, and decide ✔ UX-first thinking (not decoration-first) ✔ Conversion-focused design (CRO mindset) ✔ Scalable design systems (not messy Figma files) ✔ Clean, modern UI with strong visual hierarchy ✔ Fast execution without compromising quality 👉 𝐑𝐞𝐬𝐮𝐥𝐭: Products that feel easier, faster, and more trustworthy 🔧 𝐖𝐡𝐚𝐭 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐖𝐢𝐭𝐡 𝐌𝐞 𝐀𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐋𝐨𝐨𝐤𝐬 𝐋𝐢𝐤𝐞 1. Discovery Call I learn your product, your users, and where the experience is breaking down. No assumptions. 2. UX Audit & Drop-off Report I map exactly where users are getting lost, confused, or leaving — and hand you a clear audit report with the findings. 3. User Strategy & ICP Definition I define who your ideal user actually is, how they think, and what they need to feel confident using your product. 4. Product Roadmap & Recommendations You get a prioritized plan — what to fix first, what to redesign, and what retention opportunities you're currently leaving on the table. 5. Retention-Focused UI Redesign The full product gets redesigned with retention hooks baked in — progress cues, empty states, re-engagement triggers, and modern human-centered UI. 6. Developer-Ready Figma Delivery Clean, structured Figma files with a scalable design system your dev team can build from without a single back-and-forth. Because in most cases, the issue isn’t “design quality” — it’s lack of clarity. 👉 𝐑𝐞𝐬𝐮𝐥𝐭: Higher engagement . Better retention . Stronger conversions I help with: MVP → Scalable Product Design UX Audits & Redesigns Continuous UI/UX Optimization Growth-focused product improvements 💼𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐈𝐄𝐒 𝐈 𝐎𝐰𝐧 Healthcare & MedTech ·Fintech · Crypto & Web3 · EdTech · Real Estate & PropTech · Logistics · Insurance & LegalTech · E-commerce · Hospitality 🤝 If you're building something and want it to feel clear, intentional, and conversion-ready — send me a message or invite me to your job. 𝐈 𝐨𝐟𝐟𝐞𝐫 𝐚 𝐟𝐫𝐞𝐞 𝐔𝐗 𝐀𝐮𝐝𝐢𝐭 𝐜𝐚𝐥𝐥 𝐭𝐨 𝐞𝐯𝐞𝐫𝐲 𝐧𝐞𝐰 𝐜𝐥𝐢𝐞𝐧𝐭 — 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐦𝐞 𝐚𝐧𝐝 𝐈'𝐥𝐥 𝐫𝐞𝐯𝐢𝐞𝐰 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐰𝐢𝐭𝐡𝐢𝐧 𝟐𝟒 𝐡𝐨𝐮𝐫𝐬. Let's make it happen 🚀 Keywords: UI/UX Designer, Web Designer, Figma Designer, SaaS Dashboard Design, SaaS Web Design, Product Designer, Design Systems, MVP Design, Mobile App Design, Landing Page Design, AI UX Design, Prototyping, Wireframing, Product Designer, UI UX, UI UX Designer, Figma expert, Strategy Designer, UI/UX Designer, Web Designer, Figma Designer, SaaS Dashboard Design, SaaS Web Design, Product Designer, Design Systems, MVP Design, Mobile App Design, Landing Page Design, AI UX Design, Prototyping, Wireframing, Product Designer, UI UX, UI UX Designer, Figma expert, Strategy Designer
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $10k
Billed in all: $57,523$58k
$530 in the last 6 months
Across 21 contracts
Across 115 contracts
Earnings, last 30 days
Skill rankings: Top 7% in UI/UX Prototyping
Ranked by MRR among everyone on Upwork with the skill.
- #30High Fidelity Design371 freelancers · 🇵🇰 #3Top 8%🇵🇰#3 of 60
- #38Game UI/UX Design563 freelancers · 🇵🇰 #7Top 7%🇵🇰#7 of 167
- #161User Flow1,972 freelancers · 🇵🇰 #13Top 8%🇵🇰#13 of 293
- #168Usability Testing1,980 freelancers · 🇵🇰 #19Top 8%🇵🇰#19 of 269
- #267Wireframing3,877 freelancers · 🇵🇰 #24Top 7%🇵🇰#24 of 583
- #293Mobile UI Design4,166 freelancers · 🇵🇰 #26Top 7%🇵🇰#26 of 721
- #365Landing Page Design4,897 freelancers · 🇵🇰 #70Top 7%🇵🇰#70 of 1,177
- #378Mobile App Design5,198 freelancers · 🇵🇰 #61Top 7%🇵🇰#61 of 1,136