Srilekha T.
Strategic Partnerships , Loyalty Marketing
I am a results-oriented professional with a proven track record of driving business growth and operational efficiency. My expertise lies in strategic planning, global sales, seller support, and program management. With a keen focus on cultivating impactful partnerships and implementing data-driven strategies, I have consistently contributed to revenue increases and enhanced customer engagement. In my most recent role as a Strategic Partnership Consultant at Rehlat, the third-largest Online Travel Agency in the Middle East, I successfully established global partnerships with 180+ companies, generating $200,000 in revenue. My ability to cultivate 400+ potential partners across diverse industries resulted in significant achievements, including increased app installs, loyalty voucher redemptions, and a substantial boost in multichannel commerce revenue through a resilient loyalty ecosystem. I pride myself on leading cross-functional teams to execute flawless campaigns, driving a 30% surge in customer engagement and a 15% increase in ticket sales. Additionally, my role involved pioneering data-driven decision-making processes, implementing analytics tools, and achieving a 25% improvement in marketing ROI. Prior to my role at Rehlat, I served as a Business Development Executive at Gigzoe, a Digital Marketing Agency for SMEs. In this capacity, I engaged with 30 SME clients, identified web development needs, and facilitated cost-effective solutions through freelancers. I successfully met monthly sales targets, generating 50,000 INR in revenue, and implemented strategies for consistent month-on-month revenue growth. My educational background includes an MBA from Narsee Monjee Institute of Management Studies, complemented by an M.A. in Development Studies from Azim Premji University and a B. A in Sociology Honors from Delhi University. I am proficient in data analytics, Google Analytics, Qlik Sense, Microsoft Clarity, and more. My skills extend to lead generation, partner negotiation, research, and product marketing. I am fluent in English, Hindi, and Telugu. Feel free to connect with me if you're passionate about driving business growth, exploring strategic partnerships, or enhancing operational efficiency. I thrive on leveraging my expertise in global sales, program management, and data analytics to create impactful results. Let's collaborate and turn possibilities into achievements. Looking forward to connecting with like-minded professionals!
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $9.2k
Billed in all: $16,275$16k
$9.2k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 5% in Freelance Marketing
Ranked by MRR among everyone on Upwork with the skill.
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