Skip to content
BackNov 7
Srilekha T.

Srilekha T.

Strategic Partnerships , Loyalty Marketing

I am a results-oriented professional with a proven track record of driving business growth and operational efficiency. My expertise lies in strategic planning, global sales, seller support, and program management. With a keen focus on cultivating impactful partnerships and implementing data-driven strategies, I have consistently contributed to revenue increases and enhanced customer engagement. In my most recent role as a Strategic Partnership Consultant at Rehlat, the third-largest Online Travel Agency in the Middle East, I successfully established global partnerships with 180+ companies, generating $200,000 in revenue. My ability to cultivate 400+ potential partners across diverse industries resulted in significant achievements, including increased app installs, loyalty voucher redemptions, and a substantial boost in multichannel commerce revenue through a resilient loyalty ecosystem. I pride myself on leading cross-functional teams to execute flawless campaigns, driving a 30% surge in customer engagement and a 15% increase in ticket sales. Additionally, my role involved pioneering data-driven decision-making processes, implementing analytics tools, and achieving a 25% improvement in marketing ROI. Prior to my role at Rehlat, I served as a Business Development Executive at Gigzoe, a Digital Marketing Agency for SMEs. In this capacity, I engaged with 30 SME clients, identified web development needs, and facilitated cost-effective solutions through freelancers. I successfully met monthly sales targets, generating 50,000 INR in revenue, and implemented strategies for consistent month-on-month revenue growth. My educational background includes an MBA from Narsee Monjee Institute of Management Studies, complemented by an M.A. in Development Studies from Azim Premji University and a B. A in Sociology Honors from Delhi University. I am proficient in data analytics, Google Analytics, Qlik Sense, Microsoft Clarity, and more. My skills extend to lead generation, partner negotiation, research, and product marketing. I am fluent in English, Hindi, and Telugu. Feel free to connect with me if you're passionate about driving business growth, exploring strategic partnerships, or enhancing operational efficiency. I thrive on leveraging my expertise in global sales, program management, and data analytics to create impactful results. Let's collaborate and turn possibilities into achievements. Looking forward to connecting with like-minded professionals!

🇮🇳Hyderabad, India$35/hr100% JSSSince Mar 2024

Earnings and projects

MRR
$1.5k

Last 6 months ÷ 6

World#31,187 / 412k
🇮🇳Country#3,715 / 45.9k
Revenue, last 30 days
$1.3k

Last 6 months: $9.2k

World#34,506 / 412k
🇮🇳Country#3,881 / 45.9k
Total earnings
$15k

Billed in all: $16k

World#161,497 / 412k
🇮🇳Country#21,252 / 45.9k
Per project
$15k

$9.2k in the last 6 months

World#8,932 / 412k
🇮🇳Country#928 / 45.9k
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇮🇳Country#14,379 / 45.9k
Projects in all
1
0% fixed100% hourly
World#360,671 / 412k
🇮🇳Country#42,133 / 45.9k

Earnings, last 30 days

$16.3k+$1.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$14k$15k$16k$17kOct 8Oct 23Nov 7

Skill rankings: Top 5% in Freelance Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #10Loyalty Marketing54 freelancers · 🇮🇳 #1Top 19%
  2. #96Freelance Marketing1,906 freelancers · 🇮🇳 #2Top 5%
  3. #126Strategy1,499 freelancers · 🇮🇳 #5Top 8%
  4. #780Marketing10,098 freelancers · 🇮🇳 #22Top 8%