Catalina L.

I’m a Senior Product Designer & UX/UI Designer with 10+ years of experience creating digital products, websites, and digital experiences that are thoughtful, intuitive, and visually strong. I work with startups, growing companies, and established brands to turn complex ideas and business needs into clear, user-centered solutions. My experience spans UX/UI, product design, web design, and AI-powered products, combining design thinking, visual design, and business strategy. My work spans the full digital experience, from early concepts and UX analysis to polished interfaces, scalable design systems, and implementation. 🚀 What I can help you with: • Product design for SaaS, AI products, dashboards, and web apps • UX/UI design for digital products and websites • Website and landing page design • UX audits and usability improvements • User flows, wireframes, and interactive prototypes • Design systems and UI libraries • Existing product and website redesigns • Framer websites and implementation • Brand identity and visual direction I’m comfortable joining projects at different stages. I can take an idea from concept to final design, redesign an existing experience, audit a product to identify UX opportunities, or work alongside an existing product, marketing, or development team. 🧠 How I work I care deeply about the details, but good design is more than pixel-perfect execution. I focus on understanding the problem first, simplifying complexity, and creating experiences that feel intentional and easy to use. I’m used to managing projects independently, communicating directly with stakeholders, and collaborating closely with developers and multidisciplinary teams. I also have experience working closely with Product, Engineering, and Customer Success teams to translate user feedback and business needs into product improvements. Clear communication is a big part of my process. You’ll always know what I’m working on, why certain decisions were made, and what comes next. 🛠️ Tools Figma • Adobe Illustrator • Adobe Photoshop • Framer • Jira • Notion • Confluence • Asana Whether you’re launching a new product, redesigning a website, improving an existing platform, or building a stronger and more consistent digital presence, I can help turn the idea into an experience that works. Have a project in mind? Let’s talk.