Irene M.

I help service-based businesses generate qualified leads through Google Ads and Meta Ads, then turn those leads into booked appointments through conversion-focused funnels and GoHighLevel automation. My work goes beyond launching ads. I look at the full customer journey, from the first click to the lead, follow-up, booking, and conversion. 🎯 Google Ads & PPC Google Ads campaign setup, management, and optimization Search campaign strategy Keyword and audience research Ad copy and campaign structure Conversion tracking CPL, CPA, CTR, CPC, conversion rate, and ROAS analysis Budget optimization Ongoing campaign optimization 📱 Meta Ads Facebook and Instagram campaign management Audience targeting Cold, warm, and retargeting strategies Lead generation campaigns Creative testing Meta Pixel and campaign tracking 🚀 Lead Generation & Funnels Performance analysis and optimization Lead generation strategy Customer acquisition Landing pages Lead funnels Booking funnels Conversion optimization Lead qualification Customer journey optimization ⚙️ GoHighLevel & Marketing Automation GoHighLevel CRM setup and management Pipeline and opportunity management Workflow automation Email and SMS automation Lead nurturing Automated follow-up sequences Appointment and booking workflows Lead qualification workflows Automated reminders Twilio integrations 📊 Tracking & Analytics Google Analytics / GA4 Google Tag Manager Meta Pixel Conversion tracking Campaign performance analysis Marketing reports and optimization recommendations I pay attention to the numbers that actually tell us whether a campaign is working, including CPL, CPA, CTR, CPC, conversion rate, lead quality, and ROAS. I also understand that paid advertising is only one part of the process. A campaign can generate clicks and still fail if the landing page, tracking, follow-up, or booking process isn't working properly. That's why I look at the entire system rather than treating the ad account in isolation. For example, I've built GoHighLevel booking and follow-up workflows that reduced manual administrative work by 60%, implemented automated lead nurturing that improved response rates by 45%, and set up SMS and email reminders that helped reduce appointment no-shows by 25%. I've worked with service-based and healthcare businesses, managing campaigns, lead generation systems, landing pages, CRM workflows, automation, reporting, and client communication. My healthcare marketing experience includes managing multiple clinic accounts and patient acquisition systems. 📝 Content & Marketing Management Content planning and management Social media management Content creation Email marketing Campaign content Marketing communications Content calendars Creative coordination 🤝 Project Management & Customer Success I also bring experience as a Digital Marketing Manager, Project Manager, and Customer Success Manager, so I'm comfortable managing multiple projects, communicating directly with clients, coordinating deliverables, and taking ownership of the work without needing to be micromanaged. Marketing project coordination Client communication Customer success Account management Campaign coordination Task and workflow management Team coordination Client onboarding Reporting and documentation Process improvement 🛠️ Tools I Work With Advertising: Google Ads, Meta Ads Manager CRM & Automation: GoHighLevel, Twilio Tracking & Analytics: Google Analytics, GA4, Google Tag Manager, Meta Pixel, Google Search Console Web & Funnels: WordPress, GoDaddy, Landing Pages, Funnel Building Project Management: ClickUp, Monday, Slack, Google Workspace Content & AI: Canva, ChatGPT, Claude, Gemini, CapCut, Veed Lead Generation: Apollo, LinkedIn Sales Navigator, LinkedIn Outreach My approach is simple: understand the goal → build the strategy → execute → automate → measure → optimize. If you need someone who can manage your paid campaigns, understand the funnel, troubleshoot tracking, improve lead flow, and automate what happens after a lead comes in, I'd be happy to discuss your project.