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Muhammad U.
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Muhammad U.

Packaging Designer | Brand Identity Specialist | CPG, Food, Supplement

I’m a Packaging & Brand Identity Designer helping food, beverage, supplement, and consumer brands look clear, consistent, and distinctive. I create complete brand systems, from logos and visual identities to packaging designs that work on the shelf and in the market. With 3+ years of professional experience, I work with founders, startups, and growing CPG/FMCG brands that need more than an attractive logo. They need a clear brand identity, packaging, and consistent visual language that communicates value quickly. My services include: • Brand strategy, visual direction, brand identity design, and guidelines • Packaging and label design, including boxes, pouches, bottles, and labels, retail-ready with dielines • Product line and SKU systems • Packaging mockups and print-ready artwork • Compliance-focused packaging layouts I start by understanding your audience, positioning, and goals. Then I build a visual system that works across your full product line, not just one package. Good design should do more than look good. It should make your product easy to recognize, easy to trust, and easy to choose over the competition. Whether you are creating a brand from zero or upgrading a logo into a complete identity, let's build something recognizable, credible, and memorable.

🇵🇰Faisalabad, Pakistan$30/hr100% JSS4.85 (10)Since Mar 2024

Earnings and projects

MRR
$851

Last 6 months ÷ 6

World#55,235 / 412k
🇵🇰Country#6,555 / 52.9k
Revenue, last 30 days
$569

Last 6 months: $5.1k

World#59,622 / 412k
🇵🇰Country#7,390 / 52.9k
Total earnings
$16k

Billed in all: $16k

World#159,449 / 412k
🇵🇰Country#16,219 / 52.9k
Per project
$437

$511 in the last 6 months

World#195,497 / 412k
🇵🇰Country#21,332 / 52.9k
Projects, last 6 months
10

Across 11 contracts

64% fixed36% hourly
World#18,298 / 412k
🇵🇰Country#4,199 / 52.9k
Projects in all
36

Across 37 contracts

78% fixed22% hourly
World#83,215 / 412k
🇵🇰Country#13,460 / 52.9k

Earnings, last 30 days

$16.2k+$569 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$15.5k$16.0k$16.5kOct 8Oct 23Nov 7

Skill rankings: Top 7% in Color Theory

Ranked by MRR among everyone on Upwork with the skill.

  1. #13Color Theory196 freelancers · 🇵🇰 #2Top 7%
  2. #34Display Product Packaging193 freelancers · 🇵🇰 #11Top 18%
  3. #62Packaging Dieline394 freelancers · 🇵🇰 #14Top 16%
  4. #64Food Packaging411 freelancers · 🇵🇰 #14Top 16%
  5. #101Label Design618 freelancers · 🇵🇰 #25Top 16%
  6. #125Visual Identity815 freelancers · 🇵🇰 #16Top 15%
  7. #198Typography2,054 freelancers · 🇵🇰 #18Top 10%
  8. #250Label & Packaging Design2,014 freelancers · 🇵🇰 #37Top 12%