Jonathan R.

Profile Bio — Jonathan Rogin I’m a career-long operator focused on building and scaling content engines that drive measurable business outcomes at the intersection of video, commerce, and distribution. Over the last 20+ years, I’ve partnered with founders, CEOs, and brand leaders to simplify and scale video programming across the world’s largest streaming, social, and retail platforms. My background spans revenue strategy, partnerships, and business development, with hands-on involvement in creative production and large-scale content distribution — helping teams turn complex content ecosystems into integrated, performance-driven systems. I began my career at Walt Disney Company, America Online, and CBS Sports Marketing, working on early digital marketing, online shopping initiatives, and brand integrations tied to major sports broadcasts and film IP. Today, I work directly with teams to design efficient pilots, validate production workflows, and scale what works — with a strong bias toward speed, clarity, and outcomes. Basket Studios — Company Bio Basket Studios is a nimble, operator-led content studio producing efficient, outcome-driven video for commerce, retail media, and digital platforms. We specialize in shoppable video, creator-led content, and modular video systems designed to be produced once and distributed everywhere — from product detail pages and paid media to social, live, and emerging surfaces. Our workflows combine proven production practices with an evolving AI-assisted production process that supports faster concepting, versioning, captioning, and iteration — allowing us to move quickly without sacrificing quality. Basket Studios is intentionally built for pilot and test-and-learn engagements, minimizing overhead while proving value early. We operate as an extension of internal brand and growth teams, bringing structure, speed, and production discipline informed by experience alongside partners like Amazon, Nike, Pepsi, Twitch, Tastemade, and Unilever.