Arslan R.

I am an advanced quantitative data analyst with 14 years of experience in statistical modeling, marketing analytics, and data visualization. I hold a PhD in Marketing and a Postdoctoral Fellowship in Marketing & AI from the University of Western Australia, specializing in data-driven consumer behavior analysis and predictive modeling. My expertise lies in transforming complex data into actionable insights, optimizing business strategies, and enhancing decision-making through advanced analytics. Key Expertise & Skills: ✔ Marketing Mix Modeling (MMM): Measuring media effectiveness, optimizing ad spend, and ROI analysis ✔ Advanced Statistical Modeling: SPSS, AMOS, Smart-PLS, Structural Equation Modeling (SEM), ANN, Scale Development ✔ Data Analysis & Machine Learning: Python (Pandas, NumPy, SciPy, Statsmodels), R, MATLAB ✔ Data Visualization & Reporting: Tableau, Power BI, Seaborn, Matplotlib ✔ Predictive Analytics & Business Intelligence: Trend Analysis, Forecasting, Customer Segmentation ✔ Digital Marketing Strategy: Campaign Design, Consumer Targeting, Strategic Implementation While I am new to Meta Ads and campaign management, my strong foundation in Marketing Mix Modeling (MMM) and marketing analytics allows me to translate data-driven insights into effective digital strategies. I am passionate about leveraging AI-driven marketing insights and advanced statistical techniques to help businesses optimize their marketing spend and campaign performance. I look forward to collaborating on projects that require high-level statistical expertise, advanced data analysis, and impactful visualization solutions. Let’s connect!