Ben H.

Good copy is a one time fee. Bad copy costs you every time a real prospect lands on your page and leaves with nothing. It's not bad luck... It's bad messaging. Most founders figure this out after the fact. After the cheap writer. After the "persuasion frameworks" pitch that sounded good and converted nobody. After they've done the math on what a 1% lift in conversions would actually mean to their bottom line. I've written for Snow Teeth Whitening, Solawave, Goli, and Hairfinity. These aren't brands experimenting with copy. They spend real money on traffic and can't afford to send it to a page that doesn't convert. A listicle I wrote for a supplement brand nearly hit 10% conversion on cold traffic. (Industry average is 2-3%.) Before freelancing I was Director of Sales and Marketing at Comprehensive Cultivation Services, a company I helped scale from $200K to $2.5M. I'm also a songwriter. Written and recorded 3 albums. Real monthly listeners. I say that not to plug my stuff but because it matters. Brands that want copy with a real human voice tend to find my background is the "x factor". Skeptical? Good. Message me and tell me what you're working on. I'll tell you honestly if I can help. HIGHLIGHTS: 𝗪𝗿𝗼𝘁𝗲 𝗳𝗼𝗿 𝗦𝗻𝗼𝘄 𝗧𝗲𝗲𝘁𝗵 𝗪𝗵𝗶𝘁𝗲𝗻𝗶𝗻𝗴, 𝗦𝗼𝗹𝗮𝘄𝗮𝘃𝗲, 𝗚𝗼𝗹𝗶 & 𝗛𝗮𝗶𝗿𝗳𝗶𝗻𝗶𝘁𝘆 – 8-figure DTC brands with serious ad spend. They hire for results not resumes. 𝗡𝗲𝗮𝗿𝗹𝘆 𝟭𝟬% 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗼𝗻 𝗖𝗼𝗹𝗱 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 – Listicle for a supplement brand nearly hit 10% on cold traffic. Industry average is 2-3%. 𝗙𝗼𝗿𝗺𝗲𝗿 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 – Helped scale a business from $200K to $2.5M. I see leaks in funnels that writers miss entirely. 𝗚𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗕𝗼𝗼𝗸𝘀 𝗠𝗲𝗲𝘁𝗶𝗻𝗴𝘀 – One executive client gets fan mail on LinkedIn. Another booked a qualified sales meeting from a single post.