Prachi R.

I am a Senior CRM Developer and Automation Engineer with 7+ years of experience architecting database sync pipelines, custom module extensions and automated business workflows. I specialize in bridging the gap between open-source PHP platforms (Perfex, vTiger) and modern cloud/headless CRMs (Attio, Monday, Airtable, Cliniko). Whether you need a custom module built from scratch in PHP/Laravel or deep middleware integrations utilizing webhooks, I build scalable systems that eliminate manual overhead. Core Technical & Architecture Competencies: * CRM Customization & Backend Engineering: Extensive module development for Perfex CRM and vTiger. Database schema alterations, core override implementations, custom dashboards, and performance tuning inside custom PHP, Laravel, and CodeIgniter setups. * API Architectures & Data Synchronization: Custom REST API development, webhooks configuration, webhook parsing, secure OAuth 2.0 authentication handshakes, payload formatting (JSON/XML), and seamless data mapping between disconnected software architectures. * Multi-Platform Workflow Automation: Engineering complex, multi-step backend workflows and operational loops using Make (Integromat), n8n, Zapier and custom-coded cron triggers. * Healthcare & Specialty Platforms: Structuring secure data management pipelines within Cliniko, ensuring proper system logging, custom portal communication and scheduling triggers. * Database Optimization & Scale: Expert in raw MySQL and MariaDB query optimization, schema indexing, performance profiling and processing high-volume business data matrices safely with Redis caching layers. Comprehensive Ecosystem Matrix: • Core Frameworks: PHP, Laravel, CodeIgniter, Node.js, Webhooks, REST APIs • Target Platforms: Perfex CRM, Attio, vTiger, Cliniko, Airtable, Monday, Zoho, HubSpot, Pipedrive • Workflow Engines: Make, n8n, Zapier, Pabbly Connect, Linux Cron Jobs • Databases & Infrastructure: MySQL, MariaDB, Redis, Git Version Control • Third-Party Endpoints: QuickBooks Online, Xero, Stripe, Twilio SMS, Slack API I write clean, modular and highly commented object-oriented source code following strict DevOps guidelines. All custom middleware scripts include error handling, retry logic for failed API payloads, and detailed activity logging. Drop your architecture requirements or workflow bottlenecks here to initiate a technical assessment and map your automation pipeline.