Anish K.

Product Analytics & Lifecycle Automation | Mixpanel, Klaviyo, n8n

I help SaaS founders and eCommerce brands build the data and automation infrastructure that turns product usage and customer behaviour into predictable revenue. Most clients come to me when they have three problems at once: their analytics are unreliable, their lifecycle campaigns are underperforming, and their ops team is buried in manual work. I solve all three and they compound each other. What I deliver: ✅ Product & Marketing Analytics — Mixpanel, PostHog, and Amplitude implementation from scratch: event tracking, funnel analysis, retention dashboards, and AAARRR-based measurement frameworks. I've set up analytics for 100+ SaaS and eCommerce teams so they stop guessing and start shipping with data. ✅ Lifecycle & Email Revenue Systems — Klaviyo strategy, flow architecture, segmentation, and campaign execution for DTC and SaaS. I currently manage a €2.5M email portfolio across 5 markets and have delivered a 55% YoY increase in email-attributed revenue for a European eCommerce brand within 6 months. ✅ AI Automation & Workflow Engineering — n8n, Make, and Zapier pipelines that eliminate manual reporting, automate client updates, and connect your ad platforms, CRM, and analytics tools into a single source of truth. Agencies I've worked with have reclaimed 20+ hours per week. My background: Ex-OYO Program Manager (where I built the consumer insights division from the ground up), ex-IndusInd Bank (personalization and engagement platform for a neobank with millions of users), and co-founder of a UAE marketplace. MBA from IMI Delhi. I approach every engagement as a product problem first — what's the riskiest assumption, and what's the fastest path to proving it wrong. Proven results: → 55% YoY growth in email-attributed revenue for a European DTC brand, with email reaching 12.88% of total store revenue in under 6 months → €2.5M email portfolio managed across 5 countries simultaneously → Analytics infrastructure delivered for 100+ SaaS companies across Mixpanel, PostHog, and Amplitude → 20+ hours/week saved for agency clients through AI automation stacks What clients say: "He has excellent work ethics and is one of the most professional people I have worked with. Hire him for his product and marketing skills." — Product Head, a leading Indian auto marketplace "He played a key role in setting up our personalization and engagement platform. Takes full ownership and delivers outcomes that make a real difference." — Growth Lead, IndusInd Bank (INDIE) Who I work best with: → SaaS founders who need to instrument their product and understand where users drop off → eCommerce and DTC brands on Klaviyo who want email to be a real revenue channel, not just a broadcast tool → Agencies and growth teams drowning in manual reporting who want AI automation that actually ships How I work: You work directly with me. I don't subcontract, I don't disappear after kickoff, and I don't deliver decks without execution. Every engagement starts with a clear scope, moves through a defined process, and ends with measurable outcomes you own. To get started, message me with: Your current stack (analytics, email, and automation tools) Your biggest data or automation pain point right now Monthly revenue or team size (so I can suggest the right scope) I'll tell you directly whether I'm the right fit and what the fastest win looks like.