Michael W.

I am an Australia-based Meta & Google Ads expert with 15+ years of experience driving revenue and scaling sales for e-Commerce and SaaS brands across New York, London, and Melbourne. 👉 Expert-level management of Meta (Facebook & Instagram) and Google Ads for high-growth brands. 👉 Specialist in scaling online sales through strategic ad campaigns for e-commerce and SaaS businesses. 👉 Advanced Google Ads campaign and account optimization, including Performance Max, Dynamic Search Ads, and custom bid strategies for sustained growth. 👉 Advanced Meta Ads campaign and account optimisation including Advantage+, Product catalogue setup, dynamic product ads, retargeting, and audience optimisation. 👉 Expert tacking setup and optimisation; Google Tag Manager, Meta Pixel, Server-side implementation, API Conversions Gateway My experience has helped me understand that scaling sales through advertising is very possible for almost any business, but the process and the budget required can be daunting. This is why I put a strong focus on clear tracking, reporting, and attribution, helping business owners understand the impact of every dollar spent. If I’m doing my job right, you’ll want to increase your ad spend, and you’ll be smiling when you do.