Yara M.

Creative Strategist | Meta & TikTok Ads | Hooks, Scripts & UGC

I help DTC brands develop and test ad creative concepts that improve customer acquisition. As a Creative Strategist, I specialize in audience psychology, short-form AD concepts, hooks, scripts, and UGC-style creative for Meta & TikTok. My background is in building a creator brand from the ground up, where I spent years studying why people stop scrolling, what makes content resonate, and how creative decisions influence audience behavior. I now apply those same principles to paid creative by helping brands develop stronger customer acquisition messages through: • Creative angles based on customer psychology & market research • Scroll-stopping hooks and AD concepts • UGC scripts and creator briefs • Creative testing ideas designed to uncover what resonates with audiences I bring a creator-first perspective, and combine storytelling, platform knowledge, and strategic thinking to help brands create ADs that feel native to the platforms their customers already use. I’m especially interested in partnering with brands and agencies looking for a creative thinker who can generate fresh concepts, challenge assumptions, and continuously improve creative direction.