Zachary G.
Fractional B2B Outbound & Partnerships | Former VP Sales | 20+ Yrs
I was Vice President of Sales at Final Draft Inc, an industry-leading software firm in media and entertainment, where I led the launch of several enterprise products and grew revenue nearly 30% year over year through the company's eight-figure acquisition. I have run my own consultancy, ThinkAlike Media, since 2015. What this looks like for clients: in 2016 I took on a small videography company doing under $200K a year, serving one region. By 2018 they were a national firm clearing $5 million, built almost entirely on B2B referral partnerships I developed market by market with all sales and marketing centralized through me. My approach is story-driven and email-led. Rather than pitching, I use story to show a prospect the specific problem a product solves, then let the data tell me who is paying attention. Engagement patterns matter enormously here. Multiple opens on a single message, or repeat clicks on one link, show me which accounts are genuinely interested even when nobody has replied. Those are the ones worth a LinkedIn connection, and the request gets accepted far more often once someone has been reading you. From there the conversation is relationship-based rather than an interruption. A decade of results: Revenue and partnerships Under $200K to over $5 million for a videography firm, through referral partnerships and national expansion A three-year exclusive international reseller deal worth over six figures, doubling the client's revenue and preceding their first major capital investment and acquisition offers Nearly $500K per year in deals with consumer goods manufacturers for a shipping software platform $175K in commercial projects for an architectural firm A $90K Latin American retail distribution deal 30 to 50% annual revenue increases from rebranding and rebuilding sales systems for legacy products Enterprise and named brands Contracted by Cox Communications, an $11.5 billion publicly traded telecom, to market several new B2B product lines Consulted for Variety Won a podcast producer's advertising sales, replacing Stitcher, the $325 million podcast ad sales behemoth Closed an Under Armour deal that put a client's 360-degree photo booth at the Boston and Chicago Marathons Signed roughly 65 fast food locations for a commercial music licensing platform Secured deals with professional sports arenas for a gamification platform and a major hospitality company for a content creation firm Early-stage Helped Cinapse into YCombinator, a $1.5M investment, and a Forbes 30 Under 30 feature for their founders Landed first enterprise accounts for startups out of YCombinator, Disney Techstars and Comcast Techstars Conducted market research for an emerging VR storytelling platform Generated over $1M in new pipeline for a commercial roofing business in Alaska I work across cold email strategy and campaign management, LinkedIn outreach, partnership and channel development, media and press outreach, and full sales system design. My clients run from pre-revenue startups to publicly traded companies, in industries from entertainment and software to industrial chemicals and municipal infrastructure. I was featured in Yahoo Finance for storytelling marketing and the way larger companies like Ford and Salesforce now use it, and I have written and spoken about intent data and storytelling on SalesPOP. I began my career as Marketing Manager of Script Magazine and launched the Scriptwriters Showcase event at Universal Studios. In 2025 I founded Storytelling360, a series of fundraising conferences in Los Angeles, New York and London featuring some of the top filmmakers in the world, covered by Variety and The Hollywood Reporter. I live in Los Angeles with my wife, our son and daughter, our dog and four fish. I get hurt playing in an adult baseball league on weekends. ---
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $55k
Billed in all: $234,614$235k
$2.9k in the last 6 months
Across 22 contracts
Across 82 contracts
Earnings, last 30 days
Skill rankings: #1 in 1 skill of 15
Rarest: top 0.17% in Outbound Sales, of 4,644. Ranked by MRR among everyone on Upwork with the skill.
- Partnership & Collaborations Outreach520 freelancers · 🇺🇸 #1Top 0.19%🇺🇸#1 of 85
- Press Distribution111 freelancers · 🇺🇸 #2Top 3%🇺🇸#2 of 26
- #4Email Outreach2,050 freelancers · 🇺🇸 #2Top 0.20%🇺🇸#2 of 105
- #5Cold Email2,025 freelancers · 🇺🇸 #3Top 0.25%🇺🇸#3 of 189
- #5Media & Entertainment684 freelancers · 🇺🇸 #5Top 0.73%🇺🇸#5 of 225
- #8Outbound Sales4,644 freelancers · 🇺🇸 #8Top 0.17%🇺🇸#8 of 420
- #8Partnership Development346 freelancers · 🇺🇸 #6Top 2%🇺🇸#6 of 105
- #10B2B Lead Generation4,880 freelancers · 🇺🇸 #5Top 0.20%🇺🇸#5 of 292