Isabel B.

5+ years leadership experience as a brand strategist and designer. I specialize in guiding companies from start to finish in the development of a cohesive visual identity which is optimized for the market. My process includes understanding your needs and public, researching and defining guidelines, and delivering and revising assets. I have experience with print and digital materials, such as Logo Design, Packaging Design, Label Design, Brand Books, Book Covers, Motion Graphics and Social Media contents. I’m passionate about creating beautiful work, and love to infuse outside-the-box techniques when a project lends itself to it. I am experienced in using Adobe Suite programs, and work with Photoshop, InDesign and Illustrator on a daily-basis. When creating motion graphics, I am familiar with After Effects. I also have experience creating 3D models with Blender. After graduating from a 5-year design program at PUC-Rio I began work for a US based product design agency as a designer, eventually accepting a lead-role as senior brand strategist. I worked for 5+ years interfacing with international clients to understand requirements and deliver results. In my free time I like to paint, cook, go out running, and experiment with sewing. I'm always looking for new creative activities to inspire myself and hopefully inspire others. I pride myself in bringing lightness and joy to my work while being straightforward and direct. I hope to make the design process as easy as possible for my clients while making sure to maintain a constant channel of communication for complete transparency.