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Lokam N.
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Lokam N.

Ex-Microsoft B2B SaaS Community Strategist - 47 Percent Growth

Ex-Microsoft & LiveRamp. I build and scale B2B SaaS communities that drive 40-55% growth in engagement, adoption, and retention. My frameworks transform passive users into active, loyal communities that reduce churn and lower acquisition costs—proven with 100+ development teams including Grammarly and Toucan. 🚀 𝗣𝗿𝗼𝘃𝗲𝗻 𝗕𝟮𝗕 & 𝗦𝗮𝗮𝗦 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 🏢 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗘𝗱𝗴𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 → 47% 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙚 𝙞𝙣 𝙨𝙞𝙜𝙣-𝙪𝙥𝙨 through ecosystem-led growth strategy → 50% 𝙗𝙤𝙤𝙨𝙩 𝙞𝙣 𝙢𝙖𝙧𝙠𝙚𝙩𝙥𝙡𝙖𝙘𝙚 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 via partnerships with 100+ development teams including Grammarly, Toucan → 20% 𝙧𝙚𝙙𝙪𝙘𝙩𝙞𝙤𝙣 𝙞𝙣 𝙨𝙪𝙥𝙥𝙤𝙧𝙩 𝙩𝙞𝙘𝙠𝙚𝙩𝙨 through peer-to-peer networks and AI-powered knowledge bases—while maintaining 4.8/5 community satisfaction → 40% 𝙘𝙝𝙚𝙖𝙥𝙚𝙧 developer acquisition compared to paid advertising through community-led growth 📊 𝗟𝗶𝘃𝗲𝗥𝗮𝗺𝗽 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 → 25% 𝙈𝙤𝙈 𝙜𝙧𝙤𝙬𝙩𝙝 of 10𝙠+ 𝙢𝙚𝙢𝙗𝙚𝙧 enterprise community through targeted engagement strategies → 55% 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙜𝙧𝙤𝙬𝙩𝙝 via gamified campaigns, AMAs, and curated discussions → 20% 𝙧𝙚𝙙𝙪𝙘𝙩𝙞𝙤𝙣 𝙞𝙣 𝙨𝙪𝙥𝙥𝙤𝙧𝙩 𝙘𝙤𝙨𝙩𝙨 through AI-powered knowledge bases and streamlined processes → 15% 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙖𝙙𝙤𝙥𝙩𝙞𝙤𝙣 𝙡𝙞𝙛𝙩 by building self-sustaining feedback loops that turned user insights into product improvements 🚀 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 & 𝗩𝗲𝗻𝘁𝘂𝗿𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 → 1300+ 𝙨𝙩𝙖𝙧𝙩𝙪𝙥𝙨 𝙖𝙣𝙙 𝙛𝙧𝙚𝙚𝙡𝙖𝙣𝙘𝙚𝙧𝙨 connected through peer-to-peer economy framework → $1𝙈+ 𝙞𝙣 𝙛𝙪𝙣𝙙𝙧𝙖𝙞𝙨𝙞𝙣𝙜 facilitated via structured demo days and investor matchmaking → 30% 𝙝𝙞𝙜𝙝𝙚𝙧 𝙧𝙚𝙩𝙚𝙣𝙩𝙞𝙤𝙣 through tailored onboarding sequences and member-driven content → 10+ 𝙚𝙖𝙧𝙡𝙮-𝙨𝙩𝙖𝙜𝙚 𝙩𝙚𝙖𝙢𝙨 mentored to successful product launch with 90% accelerator graduation rate 🛠️ 𝐁𝟐𝐁 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐆𝐫𝐨𝐰𝐭𝐡 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 🎯 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 • Ecosystem-Led Growth Planning • B2B Community ROI Framework • Member Journey Mapping • KPI Development & Tracking • Community Health Dashboards 🔄 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 • Gamified Campaign Design • AMA & Event Programming • Mentorship Systems • Tiered Governance Models • Feedback-to-Action Loops 📈 𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 • Moderation Framework Design • AI-Powered Knowledge Bases • Contributor Network Management • Cross-Functional Alignment • Performance Analytics 🏗️ 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝗣𝗿𝗶𝗺𝗮𝗿𝘆 𝗕𝟮𝗕 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: • 𝘾𝙞𝙧𝙘𝙡𝙚.𝙨𝙤 — Branded community hubs with automation workflows • 𝘿𝙞𝙨𝙘𝙤𝙧𝙙 — Developer ecosystems & real-time engagement • 𝙃𝙞𝙫𝙚𝙗𝙧𝙞𝙩𝙚 — Enterprise membership communities • 𝙎𝙖𝙡𝙚𝙨𝙛𝙤𝙧𝙘𝙚 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮 — Customer portals & support ecosystems • 𝙎𝙡𝙖𝙘𝙠 — Internal communities & customer lounges 🌟 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧 Note: I go by my middle name professionally; past colleagues and clients know me as Naga Chaitanya. "Naga Chaitanya was instrumental in setting up the developer community for Microsoft Edge extensions. He takes ownership and is an asset to any community building team." — 𝗩𝗮𝗿𝗮𝗱𝗮𝗿𝗮𝗷𝗮𝗻 𝗦𝗿𝗶𝗱𝗵𝗮𝗿𝗮𝗻, Manager at Microsoft "A 'go-getter'... diligent, relentless and a fast learner. His attributes were critical when trying to build a new venture." — 𝗦𝗮𝘁𝗶𝘀𝗵 𝗠𝗮𝗻𝗰𝗵𝗶𝗸𝗮𝗻𝘁𝗶, Co-founder at U&I ✅ 100% Job Success · Top Rated · Responds within 4 hours 📦 𝐁𝟐𝐁 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 Designed for B2B SaaS companies with 50-500 employees seeking measurable community ROI. 1️⃣ 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗔𝘂𝗱𝗶𝘁 & 𝟵𝟬-𝗗𝗮𝘆 𝗥𝗼𝗮𝗱𝗺𝗮𝗽 Diagnostic deep-dive into your community's health, tech stack, and growth levers—delivered as a prioritized action plan. 2️⃣ 𝗦𝗮𝗮𝗦 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 Complete architectural design: tiered member journey, engagement systems, content strategy, and KPI framework—ready for implementation. 3️⃣ 𝗟𝗮𝘂𝗻𝗰𝗵 & 𝗦𝗰𝗮𝗹𝗲 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 End-to-end execution: from member acquisition and onboarding to advocacy and self-sustaining operations. 💼 𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 Accepting 2-3 new B2B SaaS community projects this month. Specializing in companies with 50-500 employees focused on: → Product adoption & reduced churn → Developer ecosystem growth → Customer retention & advocacy → Measurable community ROI 𝙍𝙚𝙖𝙙𝙮 𝙩𝙤 𝙗𝙪𝙞𝙡𝙙 𝙖 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮 𝙩𝙝𝙖𝙩 𝙙𝙧𝙞𝙫𝙚𝙨 𝙧𝙚𝙖𝙡 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙞𝙢𝙥𝙖𝙘𝙩? Click 'Invite to Job' and tell me your primary goal: adoption, retention, or developer growth. I'll respond with a relevant framework within 4 hours.

🇮🇳Hyderabad, India$35/hr100% JSS4.93 (3)Since Apr 2024
GlobeUpwork

Earnings and projects

MRR
$221

Last 6 months ÷ 6

World#109,955 / 412k
🇮🇳Country#11,554 / 45.9k
Revenue, last 30 days
$428

Last 6 months: $1.3k

World#66,767 / 412k
🇮🇳Country#7,070 / 45.9k
Total earnings
$13k

Billed in all: $14k

World#174,625 / 412k
🇮🇳Country#22,603 / 45.9k
Per project
$3.3k

$1.3k in the last 6 months

World#51,778 / 412k
🇮🇳Country#5,991 / 45.9k
Projects, last 6 months
1
0% fixed100% hourly
World#128,096 / 412k
🇮🇳Country#14,379 / 45.9k
Projects in all
4
25% fixed75% hourly
World#283,744 / 412k
🇮🇳Country#35,184 / 45.9k

Earnings, last 30 days

$14k+$428 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$13,500$13,750$14,000Oct 9Oct 24Nov 8

Skill rankings: Top 19% in Web3

Ranked by MRR among everyone on Upwork with the skill.

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  8. #347Community Engagement1,035 freelancers · 🇮🇳 #9Top 34%