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Paulina A.
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Paulina A.

Growth Marketing Strategist | Consulting | EN-ES Localization

I help startups and growing businesses identify growth opportunities, improve conversion, and build marketing strategies that drive measurable results. With 10+ years of experience in Growth Marketing and Digital Marketing, I've worked with startups and global brands across SaaS, Healthcare, E-commerce, Retail, Technology, Real Estate, Logistics, Education, and Consumer Products. My core expertise includes: ✅ Growth Marketing Strategy ✅ Marketing Strategy & Consulting ✅ Marketing & Conversion Audits ✅ Customer Journey & CRO ✅ Content Strategy & Content Marketing ✅ Meta Ads ✅ Marketing Copywriting ✅ English ↔ Spanish Localization (LatAm/Mexican Spanish) ✅ LatAm & Mexican Spanish Localization ✅ Proofreading & Content QA ✅ Website, Landing Page & Product Page Localization I also specialize in English-Spanish localization for marketing, websites, apps, and digital products. I don't just translate; I adapt content so it sounds natural, culturally relevant, and aligned with your brand voice and target audience. I've worked with both startups and established companies, supporting projects involving growth strategy, customer acquisition, conversion optimization, content, paid media, localization, and marketing operations. I'm comfortable working with tools including ChatGPT, Claude, Gemini, HubSpot, Google Analytics, Meta Ads, Google Ads, WordPress, Canva, ClickUp, Asana, Monday, Notion, and more. Whether you need a growth strategy, marketing audit, conversion optimization, content strategy, bilingual localization, or ongoing marketing support, I can help turn your goals into a clear, actionable plan. Let's build something that delivers measurable growth!

🇲🇽Merida, Mexico$35/hr100% JSS4.82 (17)Since Apr 2024

Earnings and projects

MRR
$1.2k

Last 6 months ÷ 6

World#40,310 / 412k
🇲🇽Country#529 / 3,563
Revenue, last 30 days
$2.2k

Last 6 months: $7.3k

World#19,517 / 412k
🇲🇽Country#273 / 3,563
Total earnings
$17k

Billed in all: $18k

World#152,198 / 412k
🇲🇽Country#1,418 / 3,563
Per project
$366

$346 in the last 6 months

World#212,403 / 412k
🇲🇽Country#1,745 / 3,563
Projects, last 6 months
21

Across 22 contracts

32% fixed68% hourly
World#5,539 / 412k
🇲🇽Country#21 / 3,563
Projects in all
47

Across 51 contracts

47% fixed53% hourly
World#65,007 / 412k
🇲🇽Country#305 / 3,563

Earnings, last 30 days

$18.1k+$2.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$14k$16k$18k$20kOct 8Oct 23Nov 7

Skill rankings: Top 8% in Business

Ranked by MRR among everyone on Upwork with the skill.

  1. #109Marketing Consulting836 freelancers · 🇲🇽 #2Top 13%
  2. #124Business1,581 freelancers · 🇲🇽 #3Top 8%
  3. #145Marketing Management1,314 freelancers · 🇲🇽 #3Top 11%
  4. #197Digital Marketing Materials1,754 freelancers · 🇲🇽 #2Top 11%
  5. #202Brand Management1,619 freelancers · 🇲🇽 #4Top 12%
  6. #223Growth Strategy1,470 freelancers · 🇲🇽 #1Top 15%
  7. #304Content Marketing3,405 freelancers · 🇲🇽 #3Top 9%
  8. #378Branding & Marketing3,758 freelancers · 🇲🇽 #4Top 10%