Christian S.

Hello! I’m Christian Sotelo, a Paid Media Specialist and Digital Marketing Analyst 🚀. With experience working at a Google Premier Partner agency, I specialize in crafting full-funnel paid media strategies that deliver measurable business results—from top-of-funnel reach and traffic to high-converting lower-funnel leads and sales. I don't just click buttons; I combine technical platform execution with strategic tracking to optimize every dollar spent and lower your acquisition costs (CAC/CPL). Platforms & Channels I Master: ★ Google Ads: Search, Performance Max, Display, and Video/YouTube campaigns. Expert in intent targeting, high-converting keyword match strategies, and negative keyword management. ★ Meta Ads (Facebook & Instagram): Structured account frameworks, creative testing, dynamic retargeting, and audience engagement segmentation. ★ TikTok Ads: High-impact visual campaigns, custom audience building, and spark/in-feed ads for rapid reach and engagement. ★ LinkedIn & Twitter (X) Ads: B2B lead generation, precise professional demographics targeting, and brand positioning. Core Strengths & Capabilities: ★ Full-Funnel Strategies: Creating campaigns tailored to your specific goal—whether it's building mass brand awareness (Reach), driving qualified site visits (Traffic), or maximizing direct Response/Conversions. ★ Data-Driven Optimization: Continuous A/B testing (copy, creative, bid strategies) to reduce waste, improve quality scores, and scale profitable budgets. ★ Flexible & Tailored Execution: Customized proposals designed around your unique market, budget size, and business goals. Ready to audit your current setup or launch high-performing campaigns from scratch? Let’s connect and map out an action plan for your business!