Michael B.

Hello. Great to meet you! I'm Mike Bednar, an award-winning branding/creative consultant recognized for launching and repositioning brands, developing inspiring creative strategies, building multi-platform content campaigns, and merging technology with creativity. As a true collaborator, I thrive on inspiration and teamwork, creating an open space where ideas flourish, diverse perspectives blend, passion fuels every project, and communication brings everyone together. On my career journey so far, I’ve had the opportunity to guide brand development–building dynamic brand voices, designing unique brand platforms, and generating ideas that stand apart. To me, it's about creating messages that move audiences to act. All while moving ROI needles. A few areas of expertise: • Branding/Creative Strategies • Brand Narratives and Storytelling • Creative Leadership and Team Building • Campaign and Content Creation • Branded Entertainment • Thought Leadership and Trends • Managing Outside Partners and Agencies • Remote and Distributed Team Experience A few Highlights as Chief Creative & Strategy Officer at Jarfish: • Built award-winning digital content practice exclusively focused creative strategies, content writing and execution of digital brand experiences. • Led creative strategy/creative development in repositioning Central Ohio Transit Authority, transforming the company from a typical transit authority to a new-age mobility solutions provider. • Won '23 Silver International Davey Award, '22 Gold International Davey Award and '21 Silver International Davey Award for Badcock Furniture digital content programs A few Highlights while Strategist/Head of Creative at Revolocity: • Led the Branded Entertainment start-up, Revolocity, merging it into The Shipyard, a digital/data-driven agency. • Created and directed "Gardenieres" a retail-based content campaign for Scotts Miracle-Gro winning The Home Depot's Innovator of the Year Award. • Strategically and creatively led the rebranding of AEP, the country's 6th largest power company, developing an inclusive brand voice reconnecting the company to its customers and communities. Other Career Highlights: • Transformed ZonePerfect Nutrition's traditional marketing plan into an immersive branded entertainment and digital/social customer experience, achieving 13% sales growth in a declining category. • Received MediaWeek's Non-Traditional Campaign of the Year award for Airborne. • Led global creative strategies for Bombardier (Ski-Doo, Sea-Doo, Can-Am), guiding each brand to #1 position within its category. Select Account Experience: Abbott Labs, GE Healthcare, Roche Pharma, ZonePerfect, ideobio, Airborne, GNC, Rexall-Sundown, American Electric Power, Wausau Insurance, Century Aluminum, SkillPointe, Nationwide Insurance, Hershey’s, Bird’s Eye, Coca Cola, Reddi-Wip, Scotts Company, Badcock Furniture, COTA, Corona Extra, Woodford Reserve, Van Gogh Vodka, NGK Spark Plugs, Monroe Shocks, Tenneco, Snap-On Tools, Sea-Doo, Ski-Doo, Evinrude, Can-Am, Logitech, Best Buy, Johnson Controls, WD-40, Master Lock, Skil/Bosh, The Home Depot, Dremel, Chick-fil-A See my portfolio in my profile; for additional background check out my LinkedIn