Laura L.

Digital Experience Strategist | Websites, SEO, eLearning, AI Solutions

I help businesses, creators, and educators build high-performing digital ecosystems: from SEO-optimized websites and online courses to community platforms, automation, and AI-powered content. If you need a modern, clean, conversion-focused digital experience that works seamlessly across web, learning, and community spaces, I can help. With more than a decade of experience in web design, instructional design, digital learning, SEO, and platform integration, I specialize in creating streamlined user pathways that increase visibility, engagement, and retention. Core Services Web Design & Website Optimization (WordPress, Squarespace, Wix, Square) • Custom website design focused on UX, clarity, and conversion • SEO setup including keyword research, metadata, on-page optimization, and site structure • Landing page design and funnel strategy • Site audits, performance improvements, and mobile-first optimization SEO Strategy & Content Optimization • Full SEO audits and competitive keyword research • On-page SEO including headings, alt-text, descriptions, and internal linking • Content strategy, UX writing, and landing page copy • Google Analytics and Search Console integration and reporting eLearning Development & Instructional Design (Articulate Rise, Storyline, LearnWorlds, D2L, Moodle) • Interactive eLearning courses in Rise, Storyline, and LearnWorlds • SCORM packaging, LMS setup, migration, and QA testing • Microlearning, blended learning, and curriculum design • Slide decks, job aids, toolkits, and instructor resources Digital Community Building (Circle and LearnWorlds Communities) • Circle community setup including structure, layout, and engagement workflows • LearnWorlds community configuration and content pathways • Member onboarding flows and engagement strategy • Event integration, content calendars, and automation AI-Enhanced Content & Video Production (Pictory, Runway ML, Canva, ChatGPT) • Branded promotional videos, course intros, and short-form content • AI-powered content production and workflow automation • Script development, captions, and SEO-friendly descriptions • Social and course marketing assets Chatbots & Automation (Botpress) • Onboarding and support chatbots for courses and communities • Workflow automations for tagging, email, and recommendations • Improved user experience with self-service support Selected Projects • LearnWorlds course and community build: structure, user pathways, and video content • Circle community setup with automations, navigation, and engagement strategy • WordPress and Squarespace learning hubs with full SEO implementation • Corporate eLearning curriculum developed in Articulate Rise and Storyline • Holistic platform launch: full video content ecosystem and onboarding experience Tools & Platforms WordPress, Squarespace, Wix, Square, LearnWorlds, Circle, Articulate 360, Storyline, Rise, Captivate, Camtasia, Runway, Pictory, Figma, Canva, Adobe Creative Suite, Google Analytics, Search Console, Mailchimp, Botpress, LMS platforms (CrowdWisdom, Moodle, D2L) What You Can Expect • Clear communication and structured project management • Clean, modern, user-centered design • Scalable systems with SEO, content, and learning in mind • Streamlined user pathways and conversion-focused strategy • A collaborative partner who ensures every piece of your digital ecosystem works together